<\/span><\/h3>\n\n\n\nIn the era ruled by the Google, today everything is available on the internet. The potential consumers rely on the Google Search Engine Result Pages (SERPs) for finding relevant products and services. <\/p>\n\n\n\n
When the Google SERP is loaded with trillion bytes of data, it becomes difficult to \u2018get noticed\u2019. However, a digital marketing team<\/strong> will remain responsible to use the best SEO-practices to bring your brand name on the top of the SERPs.<\/p>\n\n\n\n<\/span>#3 Figuring Out What Customers Want <\/strong><\/span><\/h3>\n\n\n\nThe shift from the electronic media to the online marketing has some positive impact too. Today, with the help of various consumer behaviour tracking tools like Google Analytics, a marketer can study website and app users\u2019 behaviour. Data metrics like-<\/p>\n\n\n\n
\n- What product and service pages get the most visits?<\/li>\n\n\n\n
- Which product is purchased the most?<\/li>\n\n\n\n
- What are the lowest bought products?<\/li>\n\n\n\n
- Studying the cart abandonment patterns<\/li>\n\n\n\n
- Most \u2018clicked\u2019 CTAs, and least \u2018clicked\u2019 CTAs<\/li>\n\n\n\n
- At what particular price, a particular user is more likely to make a purchase<\/li>\n\n\n\n
- During what \u2018seasons\u2019 most purchases happen etc.<\/li>\n<\/ul>\n\n\n\n
Become just a few clicks away. Moreover, these tracking tools also provides complete Reporting Automation <\/strong>and visualise hard to consume textual and numeric data to easy to understand graphical and diagrammatic reports. <\/p>\n\n\n\nThis way, understanding consumer behaviour and demand forecasting become much easier with the technology. So, a modern-day marketer has to be proficient in using such software tools and suggest what the consumer actually wants. <\/p>\n\n\n\n
<\/span>#4 Advising on, Reporting about & Planning for Product Development or Enhancement<\/strong><\/span><\/h3>\n\n\n\nGone are the days when a marketer had to just write advertisement scripts. That way, marketing was \u2018limited\u2019 to \u2018transmission\u2019, that is one-way communication.<\/p>\n\n\n\n
But in the present-day scenarios, as a marketer also requires \u2018visionary\u2019 capabilities. In the previous point, we mentioned that a marketer would need to \u2018figure out\u2019 what a consumer actually wants. But, the job of the marketer will not end here!<\/p>\n\n\n\n
Next, the marketer would also need to advise the business about product development, enhancement, and service updates. Additionally, a business will also need to show confidence, approval, and acceptance towards the suggestions the marketer or the marketing team extends.<\/p>\n\n\n\n
<\/span>#5 Helping the Product & Services Get Noticed <\/strong><\/span><\/h3>\n\n\n\nOnce, a business establishes its \u2018brand\u2019 name, now the marketing team will need to focus on each of its \u2018products and services\u2019. For the same kind of products and services, a user will have uncountable number of \u2018options\u2019. <\/p>\n\n\n\n
Amidst such conditions, positioning own products and services by distinguishing them significantly from the existing \u2018options\u2019 or \u2018competitors\u2019 will be the next job. <\/p>\n\n\n\n
If you are marketing FMCG products, television commercials, YouTube vidoe ads, Insta Reel Ads, and TikTok ads with influencer marketing may work. <\/p>\n\n\n\n
However, remember, if selling \u2018online\u2019 through eCommerce platforms, only proper Product Page Optimisation with relevant keywords, product descritpitons, and high definition product photography will work. So, helping a product get noticed will be a hard nut to crack. <\/p>\n\n\n\n
The same goes with the case of promoting \u2018services\u2019. If working for a service-based firm, the marketer\u2019s job will be even tougher. Because, he\/she will have to deal with the Google SERPs directly, which is 100x more competition.<\/p>\n\n\n\n
<\/span>#6 Driving Sales Through Conversion with Compelling Content <\/strong><\/span><\/h3>\n\n\n\nAs stated earlier, now a marketer is no longer just an \u2018advertiser\u2019. So, just displaying \u2018advertisements\u2019 is not sufficient anymore. <\/p>\n\n\n\n
Rather, as a marketer, one needs to drive sales and convert the website and app visitors into \u2018buyers\u2019 with engaging content marketing strategies. <\/p>\n\n\n\n
Position a brand and its products such that the target audience finds the brand and its products both reliable as well as better from other alternatives is a necessity.<\/p>\n\n\n\n
<\/span>#7 Keeping Customers Hooked & Maintaining Brand Loyalty<\/strong><\/span><\/h3>\n\n\n\nEven if a marketer drives conversions, the task does not end here as well. But, maintaining brand loyalty in the eCommerce and digital scenarios become another responsibility. However, thanks to online communication tools like WhatsApp and Email. <\/p>\n\n\n\n
It is not that tough to keep consumers hooked to your brand, if you are proficient with the WhatsApp and Email marketing. Additionally, a robust and engaging social media marketing strategy will also work. <\/p>\n\n\n\n
However, one thing every business must always remember is that only \u2018great quality\u2019 product and services at a \u2018reasonable\u2019 price can attract brand loyalty. No matter how great a marketer is, if the consumers do not find the product and services worth buying again, nothing can change their mind!<\/p>\n\n\n\n
But, a marketer has to make sure in this case that he\/she must not make fake claims and promises. Rather, a great marketer is that who can \u2018identify\u2019 the \u2018best\u2019 qualities of a product and help the brand overcome its \u2018shortcomings\u2019.<\/p>\n\n\n\n
<\/span>The Modern-Day Marketing & Its Challenges <\/strong><\/span><\/h2>\n\n\n\nAs it must be clear from the discussion above that businesses now co-exist in brick-and-mortar form and a virtual form. Therefore, the marketing has also expanded its horizons. Now in addition to traditional marketing, new methods of digital marketing also pose new forms of challenges for the marketing team. These include-<\/p>\n\n\n\n
<\/span>#1 Shift from Electronic Media to Internet Marketing <\/strong><\/span><\/h3>\n\n\n\nNow the marketers are no longer just advertisers. So, generating a fancy video advertisement is no longer enough. Rather, winning over the world of internet marketing brings new challenges. Say, for example-<\/p>\n\n\n\n
\n- Staying up-to-date with the ever changing Google Algorithms for SEO and Content quality.<\/li>\n\n\n\n
- Generating authentic and plagiarism-free ad copies without any AI influences.<\/li>\n\n\n\n
- Strictly monitoring the content and SEO strategies of the competitors to staying ahead of them always. <\/li>\n\n\n\n
- Maintaining a high spend budget for high-quality backlinks, guestpost, and influencer marketing. <\/li>\n\n\n\n
- Handling technical errors and troubleshoot occasionally. <\/li>\n<\/ul>\n\n\n\n
<\/span>#2 One-on-One with Google Algorithms <\/strong><\/span><\/h3>\n\n\n\nRemember that Google algorithms are constantly changing and updating. If today a website ranks high on the SERPs, tomorrow after certain updates it might slip down anywhere. <\/p>\n\n\n\n
Did you know that when Google Core Updates March 2024 rolled out and implemented, over 800 high ranking websites were de-indexed by Google. The underlying reason was detection of AI-generated content on these websites. <\/p>\n\n\n\n
Sometimes, some SEO experts also use some unfair SEO practices like Clickbots, Hidden text, Cloaking, keyword stuffing, article spinning etc. to boost their rankign instantly. <\/p>\n\n\n\n
But, the Google is smarter now to identify these unfair practices and it promotes only white-label SEO activities. <\/p>\n\n\n\n
This too, has enhanced the competition for the marketers! No hacks will work now on \u00f0\u0178\u02dc\u008f.<\/p>\n\n\n\n
<\/span>#3 Vast Data Handling & Management<\/strong><\/span><\/h3>\n\n\n\nGetting great traffic in-store or online is great but equally hectic. However, less or negligible traffic is equally troublesome for a marketer. <\/p>\n\n\n\n
Huger traffic and small or no traffic is like being between the devil and the sea for a marketer. <\/p>\n\n\n\n
However, when when the business is bombarded with visitors (in-store or online), the marketers have to stay active. <\/p>\n\n\n\n
They need to focus on metrics like product popularity, ‘seasonal effects’, pricing strategies and more. Like we discussed in the section #3 Figuring Out What Customers Want<\/strong> above. <\/p>\n\n\n\nCollecting and analysing such user data is crucial for the business and its marketers. Handling such vast consumer data becomes another daunting challenge. <\/p>\n\n\n\n
Especially, if the business is depending fully upon manual practices of consumer data collection and analysis, the workload shoots up like crazy.<\/p>\n\n\n\n
<\/span>#4 Requirement of Robust Content Creation & Posting <\/strong><\/span><\/h3>\n\n\n\nTo stay ahead of the competitors, marketers need to plan engaging and SEO-friendly content and ad copies like-<\/p>\n\n\n\n
\n- Blog posts<\/li>\n\n\n\n
- Articles<\/li>\n\n\n\n
- Images and Videos for Social Media Marketing<\/li>\n\n\n\n
- Press Releases<\/li>\n\n\n\n
- Case Studies<\/li>\n\n\n\n
- Podcasts<\/li>\n\n\n\n
- YouTube Videos <\/li>\n\n\n\n
- Web Pages<\/li>\n\n\n\n
- Landing Pages <\/li>\n<\/ul>\n\n\n\n
For digital marketing. Additionally, as discussed above, digital marketing is just ‘additional’ and does not replace tradition marketing. <\/p>\n\n\n\n
Therefore, newspaper ads, magazine article submission, offline press releases, and business print materials like portfolio, catalogues etc. also need attention. This increases the workload of the marketing team dramatically. <\/p>\n\n\n\n
<\/span>#5 Managing the Content Calendar <\/strong><\/span><\/h3>\n\n\n\nContent generation is just one challenge followed by the challenge of posting the right content on the right platform at the right time! It not only sounds hectic, rather it is hectic indeed. To sort this issue, digital marketing teams maintain content calenders.<\/p>\n\n\n\n
A content calender provides comprehensive information on the type of content, its topic, relevant platform, and date of posting. Content calendars eliminate chaos. <\/p>\n\n\n\n
In simple words, a content calender in marketing industry is just like time-table in the school life. <\/p>\n\n\n\n
But suppose, what if the employee responsible for conten posting and promotion goes on a vacation for a few days? Another challenge spotted. <\/p>\n\n\n\n
<\/span>#6 Fighting Resultant Fatigue <\/strong><\/span><\/h3>\n\n\n\nSo, basically the workload of the marketing teams have increased in a dramatic way. Such bulk workload results in fatigue. <\/p>\n\n\n\n
Humans minds and bodies are subject to tiredness. And when humans get tired at work, the tendencies to err become higher. <\/p>\n\n\n\n
The feelings of burn out, job change, career insecurities, monotony etc. increase in the marketers with such heavy workloads. <\/p>\n\n\n\n
For a business, this condition poses further challenges in maintaining competitive pays and keeping the employees motivated. <\/p>\n\n\n\n
<\/span>#7 Overcoming \u2018Rich\u2019 Competitors<\/strong><\/strong><\/span><\/h3>\n\n\n\nFurthermore, marketing on the internet is not quite budget-friendly. Running Google Ads, Meta Ads, posting blogs, PRs, and articles on the dignified platforms can incur a monthly marketing budget of more than 100,000 AED if marketing aggressively. <\/p>\n\n\n\n
Under such circumstances, if a business is small or during its emerging phase, then maintaining enough marketing budget is a challenge. <\/p>\n\n\n\n
However, some established competitors with strong funding might have a great marketing budget. <\/p>\n\n\n\n
Such business can afford marketing on the top-notch content posting platforms. Eventually, automatically marketing and performing \u2018better\u2019 on the SERPs. <\/p>\n\n\n\n
For the SMEs, it becomes a hideous task to distribute the limited funds judiciously between the marketing employees (salaries and perks) and the ad budget.<\/p>\n\n\n\n
<\/span>Marketing Automation Software Solutions: An Emerging Trend in the UAE <\/span><\/h2>\n\n\n\nBusiness marketing challenges are daunting and potential termite for the mental health, work efficiency, productivity, and emotional well-being of the marketers and also for the brand name of the concerned business.<\/p>\n\n\n\n
However, no problem in this world lacks a relevant solution. We just need to identify what solution suits us the best. Alternatively, if no solution exists, some brainstorming can help \u2018innovation\u2019 of unique solutions.
Marketing automation software<\/strong> tools are an emergin trend in the UAE\u2019s business industry. These tools are gaining popularity very rapidly in the Dubai and Abu Dhabi\u2019s markets where the maximum of the SMEs exist. So, let\u2019s understand what are these tools and how they help marketers in the prevailing scenarios-<\/p>\n\n\n\n<\/span>What Does a Marketing Automation Solution Do?<\/strong><\/span><\/h3>\n\n\n\nA marketing automation solution, as the name might suggest, \u2018automate\u2019 various marketing processes and reduce the burden of the marketing team. These marketing processes or tasks may include the following-<\/p>\n\n\n\n
<\/span>Data Collection, Analysis & Reporting<\/strong><\/span><\/h4>\n\n\n\nMarketing automation tools can monitor the traffic on the websites and mobile applications of a business. Using Artificial Intelligence (AI), these tools can monitor the behavioural patterns of the visitors and analyses the collected data. In fact, these tools are so proficient that they can even-<\/p>\n\n\n\n
\u2705 Predict product demands<\/p>\n\n\n\n
\u2705 Provide constructive feedback<\/p>\n\n\n\n
\u2705 Automate reporting system<\/p>\n\n\n\n
\u2705 Forecast Trends<\/p>\n\n\n\n
\u2705 Visualize data into easy to consume diagrams<\/p>\n\n\n\n
<\/span>Competitor Research <\/strong><\/span><\/h4>\n\n\n\n