Leveraging Google Ads erstwhile Google Adwords for your business is now easier after the roll-out of the new Google Ad Manager Curation. The new curation will make ad management easier for the Pay Per Click Marketing Companies. Since running the Ads has now become easier, do not forget to grab a good discount when dealing with a PPC company in Dubai.
This blog closely compares the previous Ad scenarios with the new ones. In this blog, all the readers will discover, how the new Ad Manger features have simplified running Google Ads. So, let’s begin!
Table of Contents
What’s New for the Google Ads Agency in Dubai?
Earlier, a digital marketing agency used to have hectic work experience running multiple ads on different platforms. Finding different ad partners, negotiating contracts with them, and then billing everyone separately used to be highly fragmented and tiring jobs.
However, No more! The new Google Ad Manager Curation has freed Dubai-based Google Ads Agency from all such headaches. Here are 3 ways to make Google Ad Campaigns toll-free now onwards-
#1 Simplified Ads Inventory: A Shopping Mall of Ad Display Partners
Now the Google Ad Manager can find all the relevant platforms like websites, blogs, YouTube Channels, applications, social media channels and more all at once. So, in an ad campaign, it is easier to find all the relevant platforms at once.
What Was the Previous Scenario?
Till now, agencies had to reach out to different platforms separately increasing the team’s workload. Reaching out to different partners used to make the ad specialists dwindle between multiple tabs on their devices.
Say, for example, managing Google Partner, Yahoo Partner, Facebook Partner and keeping a record of different types of Ads (like textual ads, shopping ads, and image ads etc.), everything was really hectic.
#2 Now Ads Manager Will Manage The Billing
Just like the ad inventory, even at the time of billing, the ad manager can generate and distribute a comprehensive bill. Now the marketers do not have to pay bills separately to different ad partners.
Rather, whatever digital marketing channels have you used in PPC, you can pay them all at once. Google Ad Manager will help users pay all the affiliates in a single go with its new curation.
What Was the Previous Scenario?
Earlier, just like the Ad Inventory, the billing process in Google Ad Manager was equally fragmented. The advertisers had to prepare different invoices for different advertising partners.
This too used to enhance the workload of the PPC advertising. Furthermore, calculating multiple bills has more chances of inaccuracy due to fatigue. Now, Google nailed it!
#3 Forecast Performance Even Before Running an Ad
Cherry on the top, now onwards, a PPC agency can also forecast Ad performance prior to running an ad. However, earlier when running ads on multiple platforms, the performance forecasting was not that accurate.
Tracking, managing, and even forecasting ad ranking on different platforms earlier needed different tracking and forecasting tools. However, now all these cross-platform tools will unite in Google Ad Manager making tracking and forecasting easier.
Key Highlights of the Curation
Overall, running different types of Ads on different kinds of platforms will be a unified and comprehensive process with the new Google Ad Manager Curation.
The advertising network of all the digital marketers will be just one click away to manage. The key highlights can be summed up as:
Target Better
With a unified interface of varying elements of ad inventory, the advertisers will be able to target more niche audiences on all platforms.
When all the dashboards are available in one view with the ad manager, certainly, defining the target audience can be a more simplified task.
Negotiate Ads Budget Directly with the Publishers
Additionally, now the users can negotiate the campaign budget and the Cost Per Click (CPC) a user is willing to set directly to the ad publishers.
This new update eliminates the middlemen and lets the advertisers negotiate directly with the publishers to optimise the ad campaign budget.
Run the Same Ad on Multiple Platforms with a Single ID
Furthermore, running ads on varying platforms like Google, Yahoo, YouTube, Social Media platforms, and E-Commerce Platforms etc. will now require only one ID. However, earlier, advertisers needed Unique IDs exclusive to different platforms making budget optimisation and campaign management worse.
After the implementation of the new Curation, the advertising agencies will need a single ID to run ads on all the platforms. Overall, the experience of managing ad campaigns is becoming smoother for ad managers.
When The Users Will Be Able to Access The New Features?
However, the Curation update has already been launched in North America at the end of 2024, UAE and other parts of the world will be able to access these features within one year of the rollout.
Thus, if you are in Dubai, Abu Dhabi, or any other Emirate, you will have to wait till the end of 2025. But, stay prepared to run ads effortlessly and make a wishlist of varying platforms and ad partners you avoided earlier due to hectic management.
You will be able to manage different dashboards from the Google Ad Manager itself and will not have to juggle between the different ones. So, if you have not planned a robust marketing campaign till now, do it today!
Also, If you are new to PPC marketing, then let us help you find some relevant ad types to choose from.
Get Ad Campaign Ready! Identify Different Types of PPC Ads
When it comes to Pay Per Click Ads (PPC ads), there is a variety of ad types to choose from. Good PPC campaigns are always diverse and do not depend on a single advertising channel. So, leverage different types of ads in PPC like:
Search Ads: The Most Common Ad Type
The most common ad type under Pay Per Click marketing is ‘search ads’. The results that appear under the ‘sponsored’ category on the SERPs are Search Ads.
Search Ads are popular on Search Engines like Google, Microsoft, and Yahoo. Search ads have fthe ollowing 2 major categories.
- Can be Textual or
Usually, search ads are textual. Businesses make special web pages called a ‘landing page’ for textual search ads. A landing page looks like a web page but you will not find it on the company’s website.
You can target specific keywords through a landing page. Every time, a visitor ‘Lands’ on your landing page and sends you an inquiry, you pay a CPC.
- Image/Banner Ads (AKA GDN Ads)
Alternatively, if you wish not to hire a content writer and a developer to make a landing page, you can also go for Image-based Banner Ads!
Image ads will cost less than textual ads and it will require a graphic designer and a digital marketer only (more budget-friendly options).
Certain websites, blogs, and news articles will showcase advertising banners on their platforms to promote you. Every time a user clicks on the banner ad, you will pay a CPC.
Social Media Ads
Social Media platforms like Facebook, Instagram, Twitter, and even Twitter are some leading platforms where potential buyers spend time for entertainment.
However, 70% of social media users admitted in an old survey, that they felt ‘induced’ to buy something from a social media platform after watching a captivating video.
Just like the SERPs, social media platforms also display ‘sponsored’ ads. Unlocking relevant target audiences is much easier on social platforms. Social media platforms know about the users more than their family or even best friends.
It is because social media platforms collect user data for personalized recommendations. As a result, utilizing social ads can be far more beneficial for a business.
Video Ads or YouTube Ads
You can also run video ads on YouTube or on social media platforms. If going for YouTube ads, decide whether to go with skippable ads or in-skippable ads. However, the latter might cost a bit higher, but it is more beneficial.
Similarly, placing YouTube ads in the middle of a video or in the beginning of a video will be another thing to decide on. Preferably, go with the latter as the users may or may not stay hooked to a video till the end!
You can also run video ads on the social media platforms. However, while a YouTube ad can feel like a commercial, a video for social media marketing must be more user-centric and must not seem like a ‘commercial ad’. So, prepare the content accordingly.
E-Commerce Ads
Even E-commerce platforms like Amazon now have a ‘sponsored’ section for visitors. So, if you have a product on an e-commerce platform, you can run PPC ads on that as well. The mechanism will be the same as for other ‘sponsored’ ads explained above.
Native Ads
Native ads are a simpler yet effective technique in Pay Per Click marketing services. When a news site, blog site, or e-commerce platform displays particular products or services under the ‘you might also like’ section, this section is for native ads.
To set up native ads you will need tools like Taboola, Outbrain etc. However, still you will be able to manage it from the Google Ad Manager.
In-App Ads
Have in-app ads ever annoyed you? Or have you ever played an advertised free-trial ‘game’ within some other gaming app? Oh, that’s what in-app ads are!
These in-app ads also come under the PPC marketing strategy. If you are a gaming business, you must utilise in-app ads. However, even the other types of products can leverage in-app ads.
Say, for example, in a mobile gaming application in the genre of beauty and salons, beauty products can display in-app ads since the audience is like-minded in both.
So, Choose the Best PPC Company in Dubai Today & Get Ready for Your Ad Campaign
Get ready for a robust digital marketing campaign this year. Allocate a valid budget to PPC marketing this year for instant and intense Return on Investment (ROI). PPC marketing drives quick traffic and the chances of sale increase by a minimum of 30%. So, plan a PPC marketing campaign for this year. And if you have any doubts or queries related to PPC management in online marketing, feel free to connect with us and have a free of cost marketing consulting today.
FAQs
- What is PPC Marketing?
PPC marketing is one of the various types of digital marketing techniques. It is a new way of advertising goods and services in the digital world. Since, digital media has drastically replaced print media in an emerging digital environment, advertisements have also shifted online.
When a business advertises online through Landing pages, social media platforms, e-commerce platforms, YouTube ads, and in-app ads, and pays a commission cut every time a visitor redirects from the publisher’s platform to the advertiser’s website or online purchase links, it becomes PPC marketing.
- Does PPC Marketing Really Work?
Yes! Of course! Just like people used to buy products advertised in the newspapers and magazines, people are now more prone to buy products feeling ‘influenced’ by a blog post, article, or social media video. PPC marketing campaign bring instant traffic 2X faster than organic Search Engine Optimisation.
- Is PPC Marketing Good for Small Businesses?
Definitely yes. PPC marketing brings instant results and is really suitable for small businesses. And investment of 2000 to 3000 AED, a small business can drive magical results. While organic SEO will take a minimum of 3-6 months for generic results, PPC marketing campaign can make you a star overnight.
- What Are Some Examples of PPC Marketing?
In the simplest terms, all the search results tagged as ‘sponsored’ anywhere on the internet are examples of PPC ads. Say, for example, landing pages, image ads on websites, sponsored categories on e-commerce platforms, and in-app product ads that target the onlooker to ‘click’ on the ad with an alluring call to action ad copy are examples of PPC marketing.
- Is PPC the same as Affiliate marketing?
No, PPC marketing is Pay Per Click marketing. So, the advertiser will have to pay the publisher every time a user clicks and lands on the desired website, product, or e-commerce platform. On the contrary, Affiliate marketing uses bloggers and article writers to promote products and services through detailed and subtly marketing blogs.
Here the advertiser will not have to pay per click, rather a commission will go to the blogger (or influencer) on the sale of the ‘marketed’ product. While PPC is an advertising technique, affiliate is a marketing technique.
- Does money get deducted from my bank account in PPC?
No, you will need to buy a Google Ad account and add the desired fund there. This way, you make a one-time payment in your budget. The ads will run until your Google ad account budget is exhausted. So, worry not about your personal account balance.
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