Ecommerce website development is one of the most demanded IT services in the UAE these days. However, Ecommerce was growing at a constant pace already, but the Pandemic became a catalyst for its growth.
Needless to mention, the UAE is a nation that prioritises cultural preservation. Every Emirati believes in holding a culture deep-rooted in ethnicity but blended with modernity.
Therefore, Emiratis focus on a digital transformation strategy that weaves Arabic language, Islamic culture, and modern thoughts together.
Let’s explore the benefits of multilingual ecommerce development while also unlocking a feature list that can help you reach a global audience and boost your online sales. Scroll down and unlock it now-
Table of Contents
Why Multilingual Ecommerce Platform Development in the UAE?
However, the UAE is an Arabic-dominant nation, but multilingualism is the key to accessing a global audience.
However, even within the UAE, even the government prioritises an Arabic + English digital transformation strategy.
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Although multilingual support is not only for global access, rather within the UAE itself, it is a need and can multiply the revenues by 10x. How? Check below-
199 Nationalities in the UAE
Did you know that the UAE houses 199+ nationalities as permanent residents and working residents? They form a significant part of the Emirati population and catering to their needs is also a necessity.
Online shopping is a popular habit of present-day shoppers. Therefore, it becomes a necessity for the UAE-based ecommerce platforms to cater to such a diverse audience.
Dubai is The Most Popular Tourist Spot for International Tourists
Moreover, Dubai is one of the most favourite vacation destinations for various countries. Especially, India, the UK, the USA, China, Japan, and Saudi Arab find Dubai as a thrilling vacation spot.
Resultantly, Dubai houses international tourists from different countries 365 days a year (and 366 days a leap year 😉). Tourism can find Dubai even more attractive if provided with a multilingual ecommerce platform.
Especially, 10-minute grocery apps and food delivery apps (a variation of ecommerce) can benefit a lot from multilingualism.
UAE Government’s Vision to Expand in Trade
As already stated above, the UAE’s government is eager to transform all of its Emirates to smart cities driven by latest technologies. As a result, the government is encouraging technical development that blends modernity and culturalism together.
Multilingual digitalisation also receives government funding, rewards, and incentives in the UAE. Therefore, an e-commerce entrepreneur must leverage the same for his/her online store.
Strategies For Developing Ecommerce Websites: Exploring Feature List for Multilingual Platform
Remember that multilingualism aims at targeting a multinational audience. Therefore, only multiple language support is not enough for an Ecommerce platform to attract a global audience. But, you also need to consider-
Typography Layout
Most importantly, when making an ecommerce platform Arabic-friendly, it is important to understand that merely optimising the product descriptions and website content with Translation tools cannot help.
Rather, Arabic-friendly web design also implies Right-to-Left Typography. However, at the same time English and other languages will follow the Left-to-Right typography layout.
So, optimising for typography is what is necessary in multilingual ecommerce platforms.
Multi-Currency Support in Payment Gateway
The reason behind optimising an ecommerce platform for multiple languages is to target a global audience, including tourists.
Thus, an ecommerce platform must offer multi-currency payment options for the users. This way, the platform will become more user-friendly for the tourists and new immigrants.
Filtration by Material Type
With 199+ nationalities living together in the UAE, cultural diversity is high here. However, your ecommerce platform must remember that the Islamic and Hindu population (majority in the UAE) are culturally sensitive towards certain types of material.
Islamic population highly abstains from Alcohol, Pork, and products that use non-Halal animal ingredients.
Likewise, the Hindu population abstains from non-vegetarian products, beef, and cow leather. Therefore, your ecommerce platform must offer robust filtration based on the material type.
Certainly, this will take users’ shopping experience to the next level and you will outshine as a promising ecommerce platform. Currently, even Amazon does not provide such robust filters. You can take advantage!
Date Support Format
To cater to such a vast audience, try including Hijri and Georgian data formats as well. This can help your users shop according to their cultural relevance and festivals.
Also, you as the business owner, will be able to plan marketing strategies based on the festivals. However, it is not a necessary feature, but you can add it for user engagement.
Multi-Lingual AI Chat Support
Do not overlook the AI chatbots, and make sure that users get multilingual support in the chatbot as well.
Usually, businesses prefer to integrate chatbot APIs that are standardly in the English language only. But, you must not overlook this opportunity and leverage it for your platform.
Personalised Push Notification Support
Likewise, maintaining consistency, push notifications must also be multilingual. Leveraging Artificial Intelligence, Machine Learning, and Data Analytics, you can train your ecommerce mobile app to send personalised push notifications in the language that the user prefers.
Let’s Calculate the Benefits of Multilingual Ecommerce Platform Development
To eliminate all your chaos, let us look at the returns you will get with a multilingual Ecommerce platform. Multilingual ecommerce sites are only user-friendly, but they also have benefits for the ecommerce businesses-
Increase Your Business Reach
With multiple language support, you can target a much wider audience in all age groups. However, millennials and Gen Z are English-friendly generations.
But many of the Generation X and Baby Boomers may or may not be English-friendly in the UAE. However, a multilingual platform can help you reach a non-English-speaking audience.
A Step Forward Towards Local SEO
Search Engines are more prone to display localised search results to the net surfer based on their location.
So, if ecommerce sites are more Arabic-friendly, or simply are adaptable to multiple languages, you get one step closer to local SEO.
The chances of ranking high on the Search Engine Result Pages (SERPs) in different countries get 10x higher.
Emerge As a Value-Driven Superstar
With robust filtration and categorising products as per cultural diversity in mind, you can emerge as a value-driven business. Winning the hearts of a culturally diverse audience is not easy.
However, if you master the technique of dealing with cultural nuances and maintain your brand image as a zero-hate brand all over the world, you will automatically attract customers and get into the limelight.
Get More Loyal Customers
A brand which respects all religions and cultures certainly gets more respect among the educated class of people.
This way, when you have a clean brand image, more customers stay hooked to your brand once the trust is established. So, customer retention becomes easy.
Free of Cost Word of Mouth Marketing
The UAE is a multinational country housing various ethnic groups. However, forming social groups based on ethnicity and culture is common worldwide. Customer satisfaction can attract many new customers.
So, creating your image as a cultural hero will open the doorways for free word-of-mouth marketing. One happy customer will bring 10 more customers to your platform.
Distinguish Yourself in The Competition
So far, none of the ecommerce giants in the UAE has taken multilingualism that seriously. However, the government of the UAE is also supporting English + Arabic digital transformation financially and politically.
Therefore, by creating high value for the UAE’s diverse audience and tourist population, you can easily distinguish yourself as a reliable ecommerce platform in the UAE.
Sell More & Earn More
Overall, when your reach more, cater to more people, and your app is more user-friendly, no one can stop you from selling more and earning more.
So, to boost your sales, you can leverage multilingual ecommerce website development services and far surpass your competitors.
How Much Does It Cost to Make A Multilingual Ecommerce Platform?
Coming to the cost of developing a custom multilingual ecommerce platform, it can cost anywhere between AED 80,000 and AED 250,000. For further clarity, let’s have a detailed cost breakdown for multilingual ecommerce website design and development-
| Feature | Estimated Cost (AED) |
| RTL + LTR Layout Optimisation | 15,000-18,000 |
| Language Toggle Functionality | 2,000 |
| Push Notifications (Mobile) | 4,000-5,000 |
| Live Chat (Arabic + English) | 5,000-6,000 |
| Hijri + Gregorian Date Support | 3,000-4,000 |
| Culturally Sensitive Material Type Filter | 7,000-10,000 |
| Multi-currency Payment Gateway Integration | 8,000-10,000 |
Contact the Best Ecommerce Website Development Company Now & Get A Bespoke Platform
If you are looking for an Arabic-friendly or multilingual Ecommerce App Development or ecommerce website design, then you are on the right page!
We’re a decade-old custom software development company headquartered in India, serving globally with 4 physical branches in Dubai, London, Gurugram, and Jaipur.
Connect with us today, and take home a highly dynamic and functional ecommerce platform. Our team of dedicated software engineers specialises in providing 100% tailored solutions.
For every unique busines ideas, we have custom software, website, and app development services. Connect with us today and share your project requirements.
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