One game, single income stream, multiple games, multiple revenue streams! Did you know that you no longer need to invest in multiple gaming apps for multiple game ideas?
Multi-gaming platforms are a trending sensation in the UAE and abroad today.
All the wanna be Card Game and Board Game app owners, please pay attention here! Do not limit yourself to a single gaming app idea.
Explore in this blog post how you can boost your game app downloads, reach, engagement, and also revenue by 5X amidst multi-gaming trends. Let’s begin.
Table of Contents
What is A Multi-Gaming App?
A multi-gaming app is a kind of gaming application in which players can find multiple games in one place. The games may or may not be of the same genre.
A custom mobile game app development company provides such gaming apps for businesses.
Custom game development lets aspiring gaming entrepreneurs combine different games in one app.
Say, for example, different types of puzzle games in one app or different fantasy eSports games in one app. Let’s explore through a real-life example.
Rollix: A Case Study
Last year, a client named Ajay Pratap reached us for Aviator game development. Pratap told us that if his gaming application proves successful, he would soon go for two more games – Colour Prediction and Car Roulette. However, Ezulix, a leading game development company, had a fast-forward solution for them.
What is Rollix?
Rollix is a multi-gaming platform ideated by its Founder, Ajay Pratap. However, the client approached us with 3 different gaming app ideas, Ezulix helped the client to live all his dreams at a much faster speed.
What Issues Was The Founder of Rollix Facing?
The founder of Rollix was eying a long-term plan. According to him, he wanted to launch 3 gaming apps one by one, and he had a timeline of 4 years in total. The games include-
- Colour Prediction
- Car Roulette
- Aviator
However, investing in 3 different games would have incurred a delayed time-to-market and higher cost of development. The client was willing to wait, though.
How The Suggestions of a Mobile mobile Game Development Company Helped?
Our consulting team suggested that Ajay Pratap go for multi-gaming app development, which will cost slightly more than the cost of making a single app. But through the single app, the client will be able to launch all 3 games.
What Happened Next?
Pratap was sceptical of such an idea in the beginning, thinking of performance glitches. However, the Ezulixian team showcased some similar puzzle games to Pratap and explained about the trend. Pratap agreed, and the rest is history. Hear it from Pratap-
Honest Review By Ajay Pratap
“In the beginning, I was not sure whether such gaming apps could receive a warm welcome. Because each game was different in genre and target audience. However, when we launched it, I got amazing results.
I noticed that players who liked to play Colour Prediction also tried other games on the app and liked them. This boosted app engagement astonishingly.
I am really grateful to the Consulting and Game development team of Ezulix for guiding me.”
Single Mobile Game Development Vs Multi-Gaming Platform Development
Launching a multi-gaming apps to the market is a trending idea these days. It has many benefits compared to a single game app. Let’s have a detailed comparison-
Time to the Market
Just like Rollix, many high-aspiring entrepreneurs wish to launch multiple games. However, it is not necessary to launch a game one-by-one as it increases time to the market.
On the contrary, combining all games in one app lets you launch all the desired games in a single go. Therefore, multi-game apps prove a better choice.
Cost Barriers
Similarly, launching multiple games one by one makes you pay multiple times for game app development.
On the contrary, a single app that contains different games costs only slightly more than the cost of developing a single app.
However, that will be much better than paying individually for different gaming applications.
Launch Responsibilities
When Rollix came to us, it certainly had a long-term vision of launching 3 games individually. However, it is a good idea to bifurcate the target audience and focus more specifically on each of them.
But, launching different gaming apps requires dedicated efforts each time. Play Store and App Store submission, digital marketing, planning promotions, approaching sponsors and advertisers- everything will require more attention.
Post-Launch Maintenance
Similarly, post-launch maintenance is also a matter of concern. Launching different gaming applications does not end your responsibilities.
Rather, every mobile app requires timely software updates and upgrades. Maintaining different apps will incur more maintenance costs and also higher maintenance efforts.
Scaling the Scalability
With time, the number of players increases on your gaming app. As the number of players increases, so does the load on the servers, and if not scaled properly, game performance may start getting glitchy.
While maintaining 2 or more different gaming apps, ensuring 100% focus on each of them might not be possible. This way, scaling up might get messed up.
However, embracing the microservices-based development technique will let your gaming app be hosted on different servers. In multi-game development, you can leverage this technology and stay tension-free lifetime.
Even the Ezulixian team of mobile game developers suggested Rollix with the same, and that’s what makes Rollix a happy client for us.
Measuring Successfulness
Some young startups choose to try their hands at different gaming genres for the sake of ‘experimentation’ and market research. They invest in different apps and then measure success over time.
Whichever game performs better, they focus on evolving and developing that game further and slowly back out from the less lucrative gaming business.
However, this approach requires more investment and also consumes more time. On the other side, in the case of a multi-gaming app, you get an opportunity to earn income from all of the games.
Because, on the present date, no mobile game can have zero active players in a day. So, you can earn from less-performing games too. More games, more active players, higher monetisation chances.
Best Multi-Gaming App Development Ideas: What To Combine & Why?
Now, let’s have a soulful discussion on multi-gaming app development ideas for those who are interested in launching card games and board games in the UAE. Here is a data pill for you-
Key Stats in the UAE’s Gaming Industry
- According to the Gulf News, Mobile gaming is popular among both men and women almost equally. Around 80% of the gamers admit that they feel happy and relaxed while playing video games on their smart device.
- A report by Campaign Middle East reveals that of all the video gamers, 77% of the players prefer to play on their smartphones.
- Another report by the Digital Dunes stresses that 75% of the gamers love mobile games that represent Arabic culture somehow.
- Furthermore, as per the latest data available, in 2023, the mobile gaming industry generated a revenue of AED 3.03 billion.
- However, the revenue generated by the card and board game industry in the UAE remains unknown, in the Middle East and Africa (MEA) region, the card and board games generated AED 4.32 billion in the year 2024! Clearly, card and board games appear to be a popular gaming category.
- Currently, Yalla Ludo has the monopoly in the board gaming industry in the UAE with AED 4.29 million weekly revenue (Q1, 2024).
Certainly, there is a lot of scope in the gaming industry. If you have an out-of-the-box mobile gaming idea, you can stand out in the UAE and MEA’s markets.
Top Popular Games in the UAE Right Now
So, let’s discover what games can gain popularity in the UAE as a multi-gaming app-
☑️ Rummy Game Development
Beginning with Card Game Development, Rummy is a popular card game worldwide. In the UAE as well, Rummy can rock the gaming world. Especially, if your gaming idea is real money based, then Rummy can be a good choice to include in the platform.
☑️ Poker Game Development
However, the UAE has strict laws against gambling, but Poker is a skill-based game. It sharpens player’s problem solving and analytical skills. So, as an option, you can add Poker as well to the multi-gaming app.
☑️Spider Solitaire Game Development
Another worldwide popular card game is Spider Solitaire which combines the attributes of card game and puzzle game together. Around 40% of the mobile game players prefer Puzzle games over others. Therefore, Spider solitaire is a good card game option in a multi-gaming platform.
☑️ Ludo Game Development
Coming to the Board Game Development, Ludo dominates the UAE’s market as of now. In fact, Yalla Ludo has the monopoly. The funny graphics and live audio chat features make Yalla Ludo a popular choice among the Emiratis. You can come up with a better idea and compete Yalla Ludo.
☑️ Snakes & Ladders Game Development
You must not restrict yourself to Ludo when it comes to board games. Snakes and Ladders is very popular board game from India. Try adding this to your multi-gaming app. Certainly, it will gain popularity very soon.
Some Expert Game Development Tips for Aspiring Entrepreneurs By the Leading Unity Game Development Company
Our expert team guided Rollix towards success. So, here are some tips from the Ezulixian team of Market Research & Game Development for you-
#1 Start with MVP & 2D Game Development
According to Pulkit Singh, a game developer with 3+ years of industry experience, new startups must leverage MVP development.
In place of focusing too much on fancy animations, they should go for simple 2D Game app development services. It requires minimum investment and the business may plan to add new or fancy features, once the game starts generating revenues.
#2 Try To Be A Skill-Based Real Money Game
Market research expert adds that multi-gaming apps should focus on being skill-based but real money apps. It brings a good cashflow to the business and boosts engagement by 10x.
The population of the UAE has good purchasing power and they are more prone to invest money in gaming. Therefore, a game can yield more by offering real money rewards.
#3 Focus on Market Research & Find More Games for UAE’s Diverse Audience
The digital marketing expert with us explains that the Population of the UAE is highly diverse with 199+ nationalities settled here. However, every culture has own type of board games.
Currently, Yalla Ludo is dominating the market, but aspiring entrepreneurs must focus on researching and introducing new board games to the gaming audience.
Launching a first of its kind board game will bring quick attention with no direct competition. Therefore, research is the heart and soul of success.
#4 Focus on Increasing Downloads & Invest in Digital Marketing
Furthermore, just submitting an app to the App Store and Play Store is not the end. Rather, your journey begins here. Do invest in App Store Optimisation (ASO) and digital marketing.
Create awareness about your gaming app and get as many downloads as possible. Do not think that now its time to sit back and relax. Rather, focus on digital marketing.
#5 As You Gain Success, Leverage Advanced Technologies like 3D Game Development, ML, AR, VR & AI
If you have started with MVP development, then do not get comfortable. With the passing time, as you earn revenues, invest in further game development and feature enhancement.
If you starded with a 2D game try taking it to 3D. Additionally, advanced technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, and Machine Learning can also take the user experience to the next level and keep players hooked to your app.
Always maintain a forward and futuristic thinking. When in the gaming industry, avoid being too comfortable because that makes you stagnant.
#6 Do Not Forget To Monetise Your Game, But Advertise Non-Gaming Apps
Furthermore, the market research and advertising experts opine that every game must consider in-app advertisements as a great revenue stream. However, a game must avoid to advertise other gaming apps in the beginning to avoid competition.
Rather, tie-up with products and other useful apps that have similar target audience. Say, for example, advertising Beauty & Cosmetic products, if your app has a good number of female players. Likewise, advertise men’s fashion wear for the male players.
#7 Choose A Custom Game App Development Company That Provides Ideation to Post-Launch Services
If you are a non-technical founder, that is you have no background of game development or software engineering, it is best to choose a custom game development company.
Custom game development companies provide full-cycle game development. They take care of your game app idea from ideation to maintenance like their own product.
It is like a company adopting and rearing up your brainchild. However, the branding, rights, revenues, and even responsibilities of strategising remain all yours.
Let’s Wind Up Now
Multi-Gaming app development is highly lucrative and smart business idea for aspiring gaming businesses. Not only it reduces time to the market but also optimises the game app development cost.
All you need is the support of a reliable game development team. Follow the expert tips provided above. We’re sure that you will bring a new gaming sensation in the UAE. All the best.
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