mobile game app development

Mobile App Development in UK & Game App Development in Dubai: The Ultimate PESTEL Analysis 2025

Your business plans are incomplete in 2025 without game app development in Dubai and a top-notch and high-performing mobile app in UK. Presently, the United Kingdom and the United Arab Emirates are the leading destinations for technological advancements. 

However, the United States continues to rule as the ‘superpower’ even in technological innovations and development. But the UK and the UAE are becoming the first choice due to budget-friendly solutions without compromising the quality. 

Did you know that the mobile app category plays an important role in determining whether to choose the UK or the UAE for your project? Well, let’s have a look at the detailed PESTEL analysis in 2025 for both locations and discover the answer right here, right now!

Political State in the UK & Its Impact on Mobile App Development

At present, the political conditions of the United Kingdom do not seem quite stable. On the one hand, the newly imposed 10% tariffs by the Trump government on UK goods and 25% tariffs on cars imported to the US have strained the relations between the UK and the US. 

The aftermath of the new tariff implementation has also invited retaliatory tariffs on US goods by the UK government. 

Earlier, while top businesses in the UK preferred the USA to fulfil their digital transformation needs, now, due to this political strain, UK businesses will focus more on in-house mobile app development. 

The UK is the emerging hub of innovative startups. Every year, over 5 million new startups register in the UK. So, as the demand for digital transformation services like web & app development might increase, so might the development costs. 

But to overcome the US-UK strain and post-Brexit UK-EU strain, the UK will focus more on improving trade relations with other flourishing countries like India, Australia, Japan, and China. 

Moreover, to penetrate the US markets and promote international trade from the US and EU, the UK might also offer great discounts on non-tariff services like mobile app development. This move can invite business from these strained countries and unions, improving the economy of the UK. 

So, the UK will continue to grow as a preferred destination for mobile app development service seekers from different parts of the world! You too must try to strike the iron when it is hot. 

💷 Economic Condition of the UK in FY 2025 

On the other hand, the post-Brexit effects have doubled the consequences. While exports in the UK declined by 27%, imports also declined by 32%. 

Both circumstances might result in

🤕 High inflation rates (especially consumer goods, pharmaceutical products, automobiles, and machinery items)

🤕 Job insecurities in the above industries (especially in the automobile manufacturing industry)

🤕 More expensive loans

So, as the prices of machinery tools and items might rise higher, so mobile app development services in the UK might also demonstrate a significant surge in the service charges. So, app development in the UK can cost more than before. 

But, the other components of the UK’s overall socio-economic conditions can bring down and balance the app development cost that we are discussing in the upcoming sections. 

Additionally, smart decision-making by the app owner can also prove beneficial in controlling the app development cost. As an app owner, you just need to follow some easy tips like limiting animations, using simple UI UX, and optimising customisations can help you control the cost. 

Overall, amidst such disturbing conditions, the UK will definitely lower the prices of its in-house goods and services to attract international trade. As a result, Mobile app development companies in UK can offer services at a competitive price without compromising the quality. 

👥 The Social Dynamics & Their Impact on Mobile App Designs 

The United Kingdom is the land of fashion, class, and sophistication. Moreover, it is a culturally diverse country housing various ethnic groups from east to west. 

As a result, this multi-cultural innovations reflect in the designs of the UK’s infrastructure, fashion apparel and everywhere possible. 

Likewise, Mobile app designs are no exception. Mobile app development in the UK ensures trendy, classy, and sophisticated UI UX design. 

The app developers in the UK specialise in the latest UI design trends that capture everyone’s attention. 

This way, choosing a mobile app development company in UK ensures high-quality UI UX for your mobile app. Eventually, you get one step closer to standing out in the competition. 

🧑‍💻 Most Important- The Technological Status 

Let’s come to the most important part of this PESTEL analysis. If you are looking for mobile app development services in the UK, then understanding its status in technological advancements is most crucial. 

✅ United Kingdom has one of the leading infrastructure facilities across the world. Here you can expect- 

  • Top-notch machinery items
  • Uninterrupted 5G Internet Services
  • Glitch-free Broadband Communication Networks
  • 24 x 7 Hours Electric Supply
  • Availability of the latest smart devices (computers, laptops, tablets, and smartphones)

✅ Eventually,  even the IT companies strive to keep their technology stack updated. As a result, you may expect from an app development agency in UK– 

  • Latest Android App Development technologies (Proficient app developers with expertise in Android Studio and Kotlin- the main tech stack of Android development)
  • High-quality iOS app development services (proficient developers in Swift)
  • Availability of Cross-platform app developers (as Android and iOS users are  48% and 52% respectively of the UK’s smartphone-using population)
  • Proficiency in a variety of DBMS- SQL and No-SQL both
  • Availability of various Cloud-based services including Google Cloud Platform (GCP), Amazon Web Services (AWS), Microsoft Azure, and more.

This way, you can expect the best mobile app quality if you hand over your project to a UK-based company. 

Additionally, the leading infrastructure and uninterrupted power supply can also help you get your project delivered on time. 

Certainly, with such facilities you can expect a smooth project management by the development team. 

🌴 Environmental Conditions 

The environmental conditions in the UK are usually stable. Here, the weather remains moderate and negligible natural calamities like typhoons, tornadoes, tsunamis, and hurricanes occur. 

The UK is also lucky in the case of earthquakes, and there are rare incidents of such disasters here. As a result, the power supply and internet services do not face many interruptions. 

Additionally, the government of the UK has also vowed to become the 0 carbon emission country by 2030. As a result, startups in the solar power, wind power, renewable energy, recycling, upcycling, and all forms of GreenTech startups are more likely to emerge and flourish here. 

Resultantly, demand for app development to support these businesses will increase further. This will drive ethical innovations in the app development industry.

Hence, if you are also one of the above industries or your business values are driven by environmental well-being, then the UK is the right country to outsource a mobile app development project.  

Certainly, you can not only get an innovative application for your business, but also the UK-based people will have a lot many suggestions to improve your app idea. 

👮 Legal Support to Expect for Mobile Application Development in the UK 

The legal environment in the UK is also moderate and supportive enough. Coming to the mobile app development, as stated earlier, the UK government focuses a lot on data privacy and security; therefore, getting secure mobile apps with strongly encrypted features will be an added advantage for your project. 

Furthermore, with the introduction of new labour laws in 2025, the UK is promoting the Gig economy more. 

The gig economy is a state in which workers do not engage in ‘permanent jobs’, but rather take ‘small projects’ and focus on becoming independent workers. 

This way, freelancers will get more active in the UK, offering competitive app development prices. 

Additionally, enforcement of GDPR and additional data security laws will continue to prevail here. Therefore, secure solutions at a reasonable price will be the key!

Mobile App Development Categories Fit for Development in the UK 

The UK is certainly a treasure for the seekers of mobile app development services. Especially for certain business industries, UK’s app developers can provide a cutting-edge solution. Say, for example: 

App Development in UK Recommended Categories

✔️ Food Delivery Apps: Need a classy yet simple UI that is easy to navigate, food delivery app development is good to outsource in the UK. If you need an iconic app like Deliveroo, choose the UK. 

✔️ Ecommerce Apps: These apps require a classic fashion sense and alluring UI design. The UK is the perfect place to get a fashionable Ecommerce app. Depop is the most relevant example.

✔️ Social Media Apps: Depop is an innovative blend of ecommerce and social media interfaces. As a result, choosing UK-based app development agencies for social media platform development is also worth recommending. 

✔️ Ride Hailing Apps: In the UK, amazing mobile apps with geo-tracking, Google Maps API integration, ride booking, and real-time traffic updates and forecasts are already available. For example, Skyscanner and CityMapper. As a result, UK-based agencies have already got access to relevant APIs. So, ride-hailing app development can be fast and budget-friendly here. 

✔️ Healthcare & Fitness Apps: HealthTech is growing fast in the UK. Thanks to the long queues and wait times at the hospitals. Special thanks to the outbreak of the pandemic in late 2019, the novel coronavirus. Babylon Health is a perfect example of the UK’s capabilities in building AI-driven healthcare apps. 

So, the above businesses must consider the UK’s app development agencies to unlock better development cost quotes and get faster and smoother app delivery. 

App Categories Not Recommended to Develop in UK

However, we do not recommend the UK for app development in certain business industries. Scroll down to check which one and why- 

❌ Enterprise Apps: UK is innovative and resourceful enough for the categories above. However, enterprise app development is not very popular in UK. In fact, the UK-based businesses themselves depend upon eastern countries like India, China, and Japan for business process automation solutions

❌ Game Apps: However, the UK has given various top-notch games like Candy Crush (by King) and GTA (by Rockstar Games). Still, we do not recommend app development in the UK! Wondering why? Well, it is because we have a better alternative-

Habibi, Come to Dubai 😃 

Do you know that Dubai in the UAE is the next emerging hub for game development? Owing to full government support and initiatives, world-class IT infrastructure, and an enthusiastic gaming population, the UAE is currently the best place to avail game app development services. 

Let’s have a PESTEL analysis for more clarity-

Polity in UAE & Its Impact on App Development 

The government of the UAE is very lenient in matters of business and trade. They have a supportive business environment. In fact-

  • Recently, His Highness Hamdan Bin Mohammad Bin Rashid Al Maktoum’s announcement of the Dubai Program for Gaming 2033 has lit a spark among gamers and game developers both. 
  • His Highness has set the aim of generating more than 30,000 new jobs in the gaming industry, along with constant development in the technology and content creation industry. 
  • Therefore, Web & Mobile Game App Development in Dubai will continue to remain at peak in the next 10 years. 
  • Additionally, the government of the UAE also holds regular gaming events to achieve the targets set above. Eventually, enthusiasm towards gaming is really high here. 
  • As a result, game app development in Dubai will not only prove budget-friendly but also innovative enough. Good for your project! 
  • Moreover, the UAE’s government also supports businesses with lenient taxation and business ownership policies with 100% business ownership (for international investors) and free zones. 

So, these leniencies attract the world’s largest startups and even large-scale businesses to come to UAE. 

Rich Economy of UAE & Its Benefits for Your Project 

It is a well-known fact about the United Arab Emirates that no other country has a richer economy than theirs. Have you ever seen any other country with such lenient tax policies? 

Even the superpower United States of America could not escape imposing 10-25% tariffs on international trade! 

On the contrary, the UAE provides free zones and tax-free income to residents, immigrants, and foreigners alike 🥹!

Resultantly, your game development project will be fully justified here. At one hand, you will get a budget-friendly solution, on the other, you will take a high-quality gaming app home. 

Already UAE houses many top-notch gaming companies like-

  • Farcana Studios (Part of Dubai 2033 Initiative): Specialisation in blockchain-based games.
  • Boss Bunny Games: Specialising in racing games.
  • Ezulix: Specialising in custom mobile game development and Play to Earn (P2E) games. 

Handing your project related to game app development in Dubai will thus ensure reasonable development cost along with industry-best game UI UX design.

Social Life in the UAE & Its Impact on Game Design & Development

UAE is a culturally moderate country with a blend of modernity with Islamic traditions and discipline. Unlike other countries, the UAE is modern and technologically advanced but it has still not crossed the line between modernity and ‘westernism’. So, the UAE is modern but still not westernised. 

Resultantly, content moderation policies are driven by cultural values and strictly discourage pornography, nudity, violence, and even gambling. Surprisingly, Apple’s app store also loves apps that are kid-friendly and abstain from nuances mentioned just a second ago. 

So, iOS game app development in Dubai can prove beneficial in terms of game approval by the App Store. Likewise, the Google Play Store will also accept the app much faster. It is because the game developers in the UAE are well-trained in ethical and socially friendly app design and development techniques. 

So, prefer game app development in the UAE over other countries and enjoy faster time-to-market and budget-friendly gaming solutions. 

Technological Growth of The Country 

As already stated earlier in the Political analysis, the UAE’s government is promoting technological advancements, especially in the gaming sector, vigorously. Additionally-

  • Being a rich economy, the  UAE also has a well-developed infrastructure (probably better than the UK)
  • UAE also houses uninterrupted 5G networks with the latest technological machinery tools and smart devices.
  • In fact, according to various YouTubers, any newly launched device that you fail to find in the USA is always available to buy in the UAE. 
  • Certain circumstances also exist in which the UAE has exclusive access to some particular smart devices. Say, for example the Gold version iPhones and many more. 
  • Presently, the UAE is focusing hard on Web 3 solutions that encourage blockchain and cryptocurrency development along with complete data ownership. 
  • Especially, Play to Earn (P2E) games are more popular in the UAE and the Emiratis are also open to winning game rewards in the form of cryptocurrencies, unlike Qatar that bans and rejects the latest FinTech advancement. 

Clearly, UAE is growing fast in technological terms and that too specifically in the gaming sector. So, all forms of game app development are available in the UAE.

Environmental Conditions  

Coming to the environmental conditions of the UAE, the weather is usually hot and humid. Moreover, just like the UK, UAE hardly faces any extreme weather conditions or natural calamities like earthquakes, hurricanes, tsunamis, etc. 

As a result, you will experience uninterrupted internet and power supply here too, at more budget-friendly service charges. So, game development in Dubai is as perfect as in the UK. Considering the price and dedication, the UAE seems a better choice, though. 

Legal Conditions in the UAE 

Remember that the UAE follows strict laws. Also, their laws are influenced by Islamic morals and values. 

As a result, the UAE strongly dislikes games that promote violence, adult content, gambling, or immorality of any kind. 

Luckily, these restrictions apply to the App Store’s app review as well. Moreover, it becomes easier to launch ‘socially fit’ and ‘kid-friendly’ apps on the Google Play Store as well. 

So, choosing game app development in Dubai multiplies the chances of a hassle-free App Store and Play Store launch by 10x. 

But Why Not Game Development in the UK & Mobile App Development in the UAE in 2025? 

Are you wondering why we did not recommend App development in the UAE and game development in the UK? Let’s make it clear-

Why Not App Development in the UAE?

  • However, the UAE is an emerging tech hub, but is still in its ‘growing’ phase.
  • UAE is more focused on Gaming, blockchain, and Crypto technologies. 
  • Additionally, presently, the UAE is struggling with business process automation itself.
  • So, we may judge that presently, the UAE might not prove a good choice for intensive projects. 
  • Also, presently, the UAE does not house as many IT companies as compared to the UK. 
  • Currently, the UAE hardly houses around 5000 tech companies, of which around 2300 exist in Dubai alone.
  • Additionally, being strict with the content policy, the UAE does not have access to some universal technologies like FaceTime Video Calling, Facebook Messenger Video Call, WhatsApp Voice Notes and Calling feature, etc. 
  • Resultantly, mobile apps that require in-app calling and video conferencing will suffer. 
  • Therefore, it is better to avoid core app development in the UAE.

Why Not Game Development in the UK?

  • Surprisingly, the UK has given the world the most popular games, including Candy Crush and GTA. 
  • Then, why not the UK for game development? Well, due to a high reputation in the game development industry, the cost of game app development is 4 times the cost in the UAE.
    • How Much Does It Cost To Develop A Mobile Game App in the UK?
      • Mobile app development cost in the UK can range between $10,000 and $50,000.
    • How Much Does It Cost To Develop A Mobile Game App in the UAE?
      • The same gaming app in the UAE can cost between $7,000 and $45,000.
  • In the PESTEL analysis above, we have already explained that there will be negligible quality differences in the game app’s performance, whether made in the UAE or in the UK.
  • Furthermore, the target audience of the gaming apps has the majority of teens and the western world is more ‘modern’ than other parts of the world. 
  • Especially, the eastern countries like India, Sri Lanka, Pakistan, Afghanistan, Bangladesh, Nepal, etc and the Gulf countries like the UAE and Saudi Arabia are more ‘conservative’. 
  • Therefore, content which might seem normal to the UK’s game developers and ideators, might not pass the app review if the targeted locations include any of the above.
  • So, it is better to choose the UAE as an alternative. 

Final Thoughts

The United Kingdom is a technologically advanced, socially modern, and politically a little struggling country in the current scenario. However, infrastructurally, the UK is a reliable location for mobile app development services. Likewise, the UAE is an emerging hub of technological innovations and advancements. The UAE is giving tough competition to advanced countries like the UK and the USA. Especially, game development in the UAE can lead to smooth project delivery and a hassle-free store launch. So, now you have a detailed PESTEL analysis of both countries, you can make a more informed decision. 

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