Sports betting is a rapidly popularising phenomenon worldwide. Eventually, as the number of sports betters increases, so is increasing the number of sports betting software development company. If you too are planning to become the next gaming business tycoon by launching your own sports betting software. Then, this blog is dedicated to you!
In this blog, we shall quickly understand what are the most important features of good sports betting software and how to identify the right sports betting software development company for your gaming business. So, let’s start without mincing about the matter!
Table of Contents
Features of a Good Sports Betting Software Development Company
Before jumping straight to the tips for finding the right sports betting software development company for your gaming business, it is more important to define first what is ‘good sports betting software’! Until you know the quality standards, you can’t analyse which company is right for you.
So, if you have decided to launch your own sports betting software in the gaming industry, then make sure that you discuss the following requirements with the betting app developers:
Top-Notch User Experience
There are many sports betting applications already available in the market. Then, how your software will stand out in such tough competition? An engaging User Experience is the key to success. Make sure that you get sports betting software with a top-notch and unique User experience. Do not forget:
- Visually Appealing Graphics
- Fast Loading Speed
- Glitch-free app functioning
- Simple Menu-Driven & easy to navigate user interface
- Interesting Animations
- Overall a seamless user experience
Variety in Bets & Rewards
Next in line, there must be enough variety of bets in your sports betting software. The sports software must offer wagering options for multiple sports going live and multiple tournaments. Only in that case, you can keep the players hooked to your gaming application 365 days a year and 366 days a leap year. Seasonal betting will not invite enough revenue.
Popular Sports Betting Options:
- Cricket Betting (Popular in India)
- Basket Ball Betting (Popular in the USA)
- Tennis Betting
- Football Betting (Popular in Spain)
- Baseball Betting (Popular in the USA)
- And more
Likewise, there must be multiple types of rewards for the players every day. Suppose, a player loses money every day and gets nothing in return, one day he will uninstall the app and will never come back. So, include a variety of betting options as well as rewards and bonuses.
Bring Variety in Rewards and offer:
- Signup Bonus
- Daily Login Bonus
- Real Cash Rewards
- Extra Bonus for Special Tournaments
- And more
Easy Money Management
Sports betting software is all about real cash rewards. Eventually, account management and money transfers must be hassle-free. The easier the money withdrawal is, the higher the number of players you get. Therefore, you must always offer hassle-free money withdrawal through multiple options like an E-Commerce platform offers.
Must-Have Cash Withdrawal Option in Your Sports Betting Software:
- UPI (Paytm | G-Pay | Phone Pe | Paypal | Pay Sprint | BHIM | Apple Pay etc.)
- Net Banking
- Debit Card Payment
- Credit Card Payment etc.
Furthermore, even for the game owner (that is you), there must be transparency in each transaction. So, make sure that you choose a sports betting app development company that provides a comprehensive admin panel as well.
Accurate Odds Management
Odds management is the most important feature of sports betting software. Oh, do not know what is Odds in sports betting? No worries! Let us explain. Odds in sports betting is a numeric representation which may be in decimal, fraction, or whole number.
This number denotes the probability of winning for an outcome in a bet. Say, for example, if the value of Odds is 10/1, it implies that by staking $1, the winner can get $10 as a reward. Likewise, there can be many other ways to denote an odd. Your sports betting software must be capable of providing the most accurate odds management. If fails to do so, the players might accuse the software of being unscrupulous and misleading.
Continuous Evolution
Moreover, sports betting software must be flexible enough so that with the changing times it can be updated as per the latest technologies. The technology is ever-changing Also, the game must have enough room for adding new tournaments every day. In that case, your sports betting software can stay timeless for a longer time period.
Cyber Secure Solutions
Sports betting involves real cash rewards and cash wagering. Therefore, this kind of app contains sensitive financial data of the players and business owners too. Eventually, sports betting software is the primary prey for malware attackers and cybercriminals. As a result, it is necessary for a sports betting app developer to strongly encrypt the application. Otherwise, if financial frauds happen on your sports betting software, then certainly your startup will land in trouble.
Legal Betting
Always remember that you are a business and you have to maintain a clean image. Do not let your business image emerge as that of a Gambling business holding illegal activities. Especially, when it comes to sports betting, patriotism is a core value that lives among the audience. Therefore, make sure that you do not create an image like a match-fixer. So, keep your sports betting software as random as possible.
24*7 Technical Support
In matters of money, even a minor delay in payment can create havoc among the players. Therefore, your sports betting game business must also offer 24*7 hour technical support to the players. So, make sure that your betting software has in-app AI chatbots and calling features backed by a tech support team.
Strong Data Analytics
Furthermore, as a business owner, you need to have complete access to the key customer data and statistics. Information such as:
- Total Number of Players
- Popularity of Betting Games
- Preference of Tournaments
- Peak Gaming Hours
- Total Transactions etc
Is crucial for your strategic business and marketing planning. Therefore, make sure to get a comprehensive data analytics feature for your sports betting software. It will help you to plan tournaments and manage rewards in a better way.
Customisation
Above all, you must have a robust admin panel to control the tournaments, bets, and rewards. So, whatever sports betting software development services you take, make sure that you get customizable software that offers you centralized control.
Qualities of a Good Sports Betting Software Development Company: Now Make Your Checklist!
So, now that you have understood what kind of sports betting software development services you need, let us now discuss what qualities you must look for in the chosen company.
1. Registered & Reputed
Maintaining a clean image in a sports betting business is a necessity. If you choose a registered and reputed sports betting software development company for your upcoming launch, you will get two benefits:
- A registered company is always a legal and genuine company. So, they will function as per the government guidelines. Eventually, you will get ethical software and will not get tricked.
- Secondly, you will also get consulting services for your business. Be a legal advice, tournament planning or reward management, you can discuss everything with them if you choose the right sports betting software development company.
2. Professional Behaviour
Next, see the behaviour of the enlisted sports betting software development company. Say, for example, go through their website and connect with them to analyse:
- How quickly they respond to your query.
- Are they polite and sound professional in connecting?
- Do they have enough knowledge about game development technologies?
- Ask them about the value-added services like tech support, software maintenance, hosting etc.
- Know if they will provide you with on-demand bespoke solutions.
Always choose a company that demonstrates highly professional behaviour to avoid conflicts after the deal.
3. Verified Portfolio
As you visit their website also check if they have displayed the portfolio of work on their website. Usually, companies provide a detailed portfolio on their website. A portfolio is a display of the projects that a company has delivered so far. So, check their previous work and analyse if it fulfils your expectations.
Moreover, do not try to cross-check the websites of the games they have developed. Usually, sports betting software development companies also provide the betting website development inclusive in the project. The UI/UX design of the website and its performance will help you analyse the quality of their work.
4. Robust Tech Stack
Furthermore, do not forget to check the tech stack of the sports betting software development company. The tech stack stands for all the technologies that a company uses for development. It includes programming languages, code libraries, development frameworks, database management systems, and other developers’ tools. For game development, there is a dedicated tech stack. Ideally, the betting software developer must have the following tech stack:
- Backend Development: Node.JS; Python; Java; C#
- Front End Development: C++; Javascript;
- Development Frameworks: Unity Game Development, Unreal Game Development
- Database Management Systems: MongoDB; PostgreSQL; MySQL
- Game Designing Tools: Adobe Photoshop; Adobe Illustrator; Autodesk Maya; Substance Painter
So, whenever you choose a game development company to execute your betting software development project, always choose a company with a comprehensive tech stack. It will help you get glitch-free software that stands out in tough competition.
In-House Team of Game and Betting Website Developers
Moreover, choose a software development company that has an in-house team of game and betting website developers. It will give you better control and oversight of your project. If you choose a company that outsources your betting software development project, then you will end up paying higher costs and losing some control of the project.
On the contrary, when you choose a betting software development company that has an in-house team, you can connect with the company at any time and ask for follow-ups. Also, you can offer guidance to them throughout the development process. So, if you’re choosing a software development company in India, make sure they have a team of game developers and betting website developers India.
RNG Certified Algorithms
The next thing to keep under check while choosing a betting software development company is to choose a company that offers RNG-certified games. RNG stands for Random Number Generator. In betting games, RNG algorithms play a vital role in offering a fair game and eradicating monotony. Especially, if you are also offering Casino games in addition to sports betting. So, go with RNG-Certified Games only.
Seamless API Integration
Also, for the rapid development process and hassle-free User Experience, API integration is a popular technique these days. Do not know what is API Integration? Well, API stands for Application Programming Interface. In simple words, API are ready-to-use codes for a particular feature that can be added to a app within 15 days without having to code from the scratch.
Say, for example, online payment, cash withdrawal, in-app calling, in-app purchase, crypto wallet etc. are certain features that you can get with API integration quickly at any point of time. So, choose a company that also specializes in seamless API integration.
Offers Customization
Furthermore, you need to make your sports betting software completely unique. Therefore, you would need to offer your own ideation and out-of-the-box ideas to make the game unique. Only a custom software development company can help you get a bespoke game design. Furthermore, you will also need a bespoke website for your gaming business. Therefore choose a custom betting site developer who provides on-demand website solutions for your business.
24*7 Hours of Technical Support
Above all, as we have already discussed you would need to provide 24*7 hour technical support to your gaming audience. Therefore, make sure that the chosen sports betting software development company aligns with your goals and requirements.
Final Thoughts
So, this way, you can now have a clear idea of what kind of sports betting software development services you need for your beloved gaming business idea. Do complete research on your part and choose the best betting software developers for your project. You can put forward your requirements and check if the company offers custom solutions. A mindful sports betting software development ideation combined with robust research for choosing the right sports betting software development company can make you the next gaming business tycoon. All the best! Stay tuned!
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