Customer Relations Management Software tools are a necessity for every business today. Like sales and marketing are the heart and soul of every business, CRM solutions are the heart of sales and marketing. However, businesses have an ocean of off-the-shelf CRM software solutions like HubSpot, Salesforce, Microsoft Dynamics 365, Pipedrive, etc., to dive into. But they have their own pros and cons, and leveraging custom CRM software development can help them overcome these cons.
This blog presents a quick comparison between off-the-shelf and custom CRM solutions. In this comparison, you will explore which one is
Gone are the days when sales professionals were dependent upon manual records to keep track of a business lead.
The digital era provides complete automation of processes like record keeping, tracking a lead, and keeping the status updated.
more feasible and scalable as per your business phase! So, let’s begin –
Table of Contents
Off-the-Shelf CRM Vs Custom CRM Software: What’s The Difference?
When it comes to customer relationship management automation, businesses have two options:
#1 Choosing Ready-Made CRM
There are various ready-made or off-the-shelf software solutions that are subscription-based.
Most of them being originated, developed, and maintained in the USA, these third-party tools automate the CRM process as soon as you buy the monthly subscription.
HubSpot and Salesforce are some prominent examples.
#2 Embracing a Custom CRM Software Development Company
On the contrary, a business may also decide to approach a custom software development company and get a personalised CRM solution.
As per the size, scale, business model, and requirements of a business, a custom development team can provide them with CRM solutions exclusive to their organisation.
Differences Between Off-the-Shelf and Custom-Built CRMs In A Nutshell
| Basis of Differentiation | Off-the-Shelf | Custom CRM |
| Ownership | Third-Party | Exclusive |
| Payment Mode | Recurring Monthly / Quarterly / Annual Subscriptions | One-Time Payment |
| Branding | Owner Company’s Branding | Self-Branding |
| Flexibility of Features & Functions | Limited Flexibility | Complete Flexibility |
| Scalability | Instant Scalability with Subscription Plan Upgrade | Takes Time Due to Dependency on Development |
| Time to the Market | Instant | 2-6 Months |
| Data Sharing | Sharing Data with Third-Parties | Data Strictly Restricted Within The Organisation |
| Cutomisation | Low or No Customisation | Ultimate Customisation |
Custom CRM solutions are more data secure, as the data of your business leads remains between you and your employees.
On the contrary, using third-party tools involves the software owner company in the picture. Additionally, off-the-shelf software solutions are a treasure trove of sensitive business data.
Therefore, such platforms are more preyed upon by cyber criminals.
Custom CRM Software Development Cost: More or Less Than Off-the-Shelf Solutions
Custom CRM development is certainly expensive. However, it is not an expense but a one-time investment.
On the contrary, off-the-shelf CRM solutions are based on monthly subscriptions. You can automate the CRM process in just a few clicks by purchasing the subscription.
The monthly subscription may cost anywhere between ₹1600 per user a month to ₹9,500 per user a month.
However, they do provide a quick-fix solution, and initially, they might seem budget-friendly, but they aren’t!
On the other hand, CRM software development cost in India can range between ₹100,000 and ₹500,000 or more, depending upon CRM’s UI UX design, functionality, features, and scale. But, the business gets-
- Full ownership
- Higher data security with no data sharing with third parties.
- Personal branding
- Completely personalised User Interface for faster learning & adaptation
- Personalised functionalities, avoid functions that you don’t require
- No recurring monthly payments
- Resellability: If you no longer need the product, you may sell it to another similar business. However, if you have bought a subscription once, it becomes futile if you do not need it anymore.
Which One Can Give More ROI?
Customer Relation Management software solutions also help a business boost its ROI. Be off-the-shelf or custom-built, both kinds of CRM are great for higher revenues and focused sales. Let’s understand better-
Understanding the Relationship Between CRM & Returns on Investment (ROI)
A CRM automates the following business processes and helps the sales teams perform better in the following ways-
- Organised Track of Leads: A CRM keeps an organised track of all the leads generated. It helps the sales team to find all leads and their contact details at one place.
- Updated Status of Leads: The CRM solution also allows lead status updates. So, all the team members can transparently know their status. It reduces chaos and streamlines follow-ups.
- Provides Better Customer Insights: Status of a lead and added notes to the CRM system about the follow-ups provide better customer insights. Thus, the team can understand their needs and formulate a sales strategy accordingly.
- Encourage Personalised Follow-ups: Remembering the needs and problems of each lead individually is not possible. When such useful data is tracked by a CRM, taking personalised follow-ups becomes easier.
- Data Collection for Marketing Campaigns: Not only the sales team but also the marketing team can benefit from the data of CRM solutions. They too can formulate personalised marketing strategies for each prospect.
This way, a CRM helps in streamlining the sales and marketing processes, and it definitely boosts sales. Additionally, they help you provide better customer service. Thus, CRM solutions provide a good Return on Investment (ROI) for a business.
Yielding More ROI: Custom CRM or Off-the-Shelf
- As we have already discussed in the sections above, the off-the-shelf CRM solutions can cost between ₹1,600 and ₹9,500 per user a month.
- This way, as you scale up and add more users, your subscription charges grow in parallel to the number of users.
- Moreover, the functionality of an off-the-shelf CRM may or may not fit your business requirements exactly.
- On the contrary, custom CRM development will be a one-time expense, and the functions will be tailored to your needs.
- Certainly, a custom CRM will provide you with higher ROI as it will not be a ‘recurring’ expense for you.
- Also, an exclusively owned CRM Software is resellable.
Therefore, we can conclude that custom CRM yields more ROI.
Let’s Peek Into the Scalability
The scalability of software implies its flexibility to increase its data management capacity without compromising the quality and performance as the usage and number of users grow on it. So, which one is more scalable?
- Certainly, off-the-shelf CRM software wins the race of scalability.
- Scaling up on the ready-made CRM solution is just a subscription amount increase away.
- On the contrary, scaling up on the custom CRM might be time-consuming, as it will require further development, setups, coding, and programming.
What’s Right For You?
Based on the discussion above, we can conclude that neither of the two can be deemed as ‘perfect’. Like the same size of shoes does not fit all, one CRM solution cannot be for all kinds of businesses. Let’s consider the following factors while choosing a CRM solution-
| Consideration | Ready-Made CRM | Remarks | Custom CRM | Remarks |
| Pricing Plan | Really High & Recurring Pricing Plans | Not suitable for small businesses with small revenues | High cost, but one-time investment | Good for small to large businesses with required funds in hand. |
| Scalability | Instant and High Scalability | Good for large enterprises with no budget restrictions | Scalable, but requires coding | Not suitable for new businesses experimenting right now. |
| Time to the Market | Immediate | Good for startups hustling to launch | 2-6 Months | Great for well-established businesses that need tailored solution and can wait. |
| Uniqueness of Functionality | Not Possible | Not suitable for unique business models | 100% Unique | Perfect for all kinds of businesses |
| Data Sharing | Third-Party Involvement | Not suitable for businesses dealing with sensitive user data. | Restricted | Suitable for businesses dealing with sensitive busienss data. |
The Expert Verdict:
- So, basically, if you do not require ‘tailored’ solutions and have no budget restrictions, then go with off-the-shelf CRM solutions.
- On the contrary, if you need a ‘tailored’ CRM solution and have ‘unique’ requirements, then embracing custom software development services is the only solution.
- Additionally, remember that if your business is in the ‘starting’ phase and you have a poor cashflow, then avoid off-the-shelf solutions for uninterrupted working.
- Medium and Large enterprises must always go with a custom CRM solution to avoid data breaches and maintain their branding.
Final Thoughts
A CRM software can change the way you handle sales and marketing magically. Not just by streamlining the business processes, but also by providing insightful customer data, a CRM solution can help you boost the ROI.
However, you need to be very careful while choosing between existing CRM solutions like Hubspot, Salesforce, etc. and Custom CRM solutions. We hope that this blog made your mind clear about the choice.
If you still need any suggestions or want to discuss a CRM software development requirement, then feel free to contact us. We provide one-on-one software development consulting services free of cost. Enjoy working!
560 total views, 11 views today