Technical SEO in 2024 is a very important process in the realm of the IT industry. Initially, SEO used to be a part of website development, but gradually it marched towards digital marketing and expanded its importance worldwide. Moving one step forward, SEO is today a newly evolved independent discipline in the IT industry. While websites and social media pages of a business tend to tell their brand story, SEO brings it to the notice of people.
Technical or Non-Technical, the better the SEO, the more you get noticed. So, in this blog, we are introducing the top 10 Technical SEO hacks that can do wonders for your website. Let’s scroll down and unlock the ultimate treasure of advanced Technical SEO techniques in 2024!
Table of Contents
What is SEO?
Search Engine Optimization (SEO) is the technique that enhances a webpage’s visibility on the Google Search Engine Research Pages (SERPs). What is the use of owning a fantabulous business website when it is not visible to the people via Google? Suppose having a lavishing apparel business and appearing on the top results of Google Search Engine Results whenever a person searches-
- ‘Best clothing brand’
- ‘Women’s Apparel Online’
- ‘Buy Men’s Shirt online
Or any ‘keyword’ related to your business! It makes a huge difference, right? Search Engine Optimization is the technique used by various SEO agencies providing professional SEO services.
Technical SEO Vs Non-Technical SEO
Before discussing Advanced Technical SEO Activities, it is important to have foundational knowledge about types of SEO. SEO is mainly of 3 Types-
On-Page SEO
On-page SEO includes SEO techniques that a technical SEO company would apply to your business website to make it rank high on Google SERPs. Mainly, on-page SEO requires complete Technical SEO techniques that we shall discuss ahead in this blog. Some examples include posting blogs on the website’s blog section with relevant keywords to generate website traffic.
Off-Page SEO (AKA Non-Technical SEO)
However, SEO is a Technique, so technically there is no concept like ‘non-technical SEO’. But, some people refer to off-page SEO as non-technical SEO. Off-page SEO includes all the techniques that an SEO agency would apply not to your business website, but other business-related pages such as Social Media Pages and guest posting sites to bring traffic to your business website and make your business more findable. Say, for example, creating backlinks on high-quality content posts, guest posting, social media optimization etc.
Technical SEO
Now, our main focus is ‘technical SEO’. One thing you must always remember is that both off-page SEO and on-page SEO require Technical SEO. After all, SEO itself is a technical field. However, diving deeper, to distinguish technical SEO from the above two types for a broader understanding, we can say technical SEO services focus on improving the webpage structures, loading speed, and understandability for the crawler to get the webpage indexed (identified by Google) faster. Simply put, anything which is apart from the Content-SEO is technical SEO.
So, let us now discuss in detail how to improve the technical SEO for a website as the latest tech trends of 2024.
10 Effective Techniques to Improve Your Website’s Technical SEO
Here are 10 untold but popular SEO hacks that improve visibility and speed up the indexing 10 times for any web page. Every Technical SEO Provider uses these hacks every day to enhance the visibility of a webpage quickly.
- Make A Coherent Website Structure
SEO is not a post-development process. Rather, SEO techniques have to be applied right from the time of website development. A well-structured website is read by the Google Crawler quickly and when the Google bot likes your website structure, it makes it rank higher.
So, always tell your web developer to maintain a clear and well-thought-out website content structure. Likewise, coherence must appear in your website content too. Say, for example, an E-commerce website must have robust and separated web pages for different product categories. Look at the following structure:
Likewise, further defining the sub-categories of major categories provided in the image above will further improve the technical SEO. Consider the following structure:
Women’s → Clothing
↓
→Tops
→Pants
→Trousers
→Skirts
→Shorts
This improves the technical SEO to a good extent. So, always encourage the developer to be coherent in website presentation and structuring.
Offer Meta Data to Each Web Page with the Focus Keyword
Usually, technical SEO in digital marketing always emphasis Meta Titles and Meta Descriptions and they specifically hand over this responsibility to their creative content writers. Meta Data is very important for every web page.
Offer Meta Data to Each Web Page with the Focus Keyword
Usually, technical SEO in digital marketing always emphasis Meta Titles and Meta Descriptions and they specifically hand over this responsibility to their creative content writers. Meta Data is very important for every web page.
Be on-page website pages or off-page blogs, Captivating Meta Titles and a convincing meta description do not only allure the Target Audience to click on your webpage. Rather, when you use focus keywords appropriately on both Meta Titles and Meta Descriptions, it also helps improve the technical SEO.
Do Not Leave Schema Data Behind
Schema data or structured data is the group of codes that define the type of content and its categories on the webpage. Creating well-structured schema data tags helps the crawler understand what your webpage is about and how relevant it is to the specific audience. Therefore, always focus on the schema data. However, if you do not have an in-house SEO team to generate proper schema data, then you may hire an SEO company in India to help you with your Technical SEO.
Do Not Underestimate Breadcrumbs
Developing breadcrumbs is a simple but highly effective technique for improving technical SEO. Breadcrumbs do not only improve the User Experience, but they also help the crawler to understand, categorize, and navigate the content on your website.
This improves the technical SEO of your website. So, every SEO Company in India would suggest considering breadcrumbs for every webpage.
Use Robust Interlinking on Your Website
Another one of the best practices for Technical SEO is internal linking. Internal Links are the hyperlinks on one web page that make the reader land on another relevant web page of the same website. Say, for example, the home page of an IT Business has a list of all the services it provides. Then, each item in the list is hyperlinked to the website page that provides complete details of the service. See the example below-
In the video above, you can see that Ezulix, a leading IT company providing dedicated SEO Services in Jaipur, has used robust internal linking on their official website www.ezulix.com As soon as you hover over web development services, and click on the same, the website makes you land on a dedicated webpage for their website development services.
This technique not only makes the website user-friendly but also helps the Googlebot to identify the relation between different pages of a website. This Technical SEO technique helps a website to get the maximum of its pages indexed. Additionally, this technique also makes your content more relevant to Google. Eventually, your website will rank higher.
Create Mindful Anchor Text
Now coming to the Anchor Text. Anchor Text is the part of Internal Linking process only. It is a vital element of technical SEO in on-page SEO. Anchor Text is the Text which you would hyperlink for internal linking. Say for example, in the image above Ezulix has hyperlinked ‘Web Development’ to make the reader land on a page describing ‘Website Development Services’.
One has to use Anchor text mindfully and the above is a good example of using Anchor Text. On the contrary, a poor example can be taken as hyperlinking ‘Web Development’ to a page that describes ‘Mobile App Development Services’ instead. So, the Anchor Text for internal linking must be keyword-rich and clearly relevant. However, it is always recommended to hire a digital marketing agency to plan the website content judiciously. They usually have tricks and techniques to deal with internal linking and Anchor Text creation.
Optimize Core Web Vitals
Recently, Google launched its Core Updates in March 2024. In these updates, Google prioritized User Experience, Content Quality, AI and Plagiarism-Free Website content, and fast-loading websites in a nutshell. As a result, many websites that had AI-generated, plagiarised, and poor-quality content and had a slow and badly navigational user interface were de-indexed quickly. So, it is necessary to match the pace with the Google Core Updates in 2024 and utilise the best SEO Services to optimize your business website.
However, you can also do a self-check if you have time. Check the INP score of your website to analyse the page speed. If any video, image, or dialogue is slowing down your webpage, then it is best to remove or replace the same. Likewise, check your website content on AI detector tools online. If your website content is AI-generated then you will have to revamp the same. However, it is best to consult a technical SEO audit service provider to audit your website and revamp the content.
Conduct Vigorous Website Audits
Apart from the page speed and content, the entire website requires a complete website audit. Website audit includes examining the following-
- Anchor Texts
- Hyperlinks
- Broken Links (if found)
- Content Originality
- Page Speed
- Bugs
- Keyword Stuffing
- Competitor Websites
- Meta Titles and Meta Descriptions
- Breadcrumbs
And everything else that relates to User Interface and User Experience. A professional Technical SEO Audit Service provider will perform manual and automation techniques to check the status of your business website. Also, it will detect the shortcomings and eradicate and optimize the same. So, consider website audit as a vital SEO and on-page SEO technique.
Offer XML Sitemaps and Robots.txt to Google
Diving deeper into more technicalities, to improve the SEO of your business websites, take 2 necessary steps. Submit the following two files for the Google Crawler:
- XML Sitemap: XML Sitemap in SEO, as the name suggests, is a document in Extensive Markup Language. This code helps the crawler to understand which and how many pages of your website, the crawler has to index. It explains the complete structure of your website to the crawler. So, submit a thorough and robust XML Sitemap for your website. You can ask your in-house developer to do the same. Alternatively, invite the website auditors and take the help of a technical SEO agency.
- Robots.txt: Robot.txt is just the opposite of what XML Sitemap is. While XML Sitemap defines which pages of your website have to be crawled and indexed. On the contrary, Robot.txt defines the pages that do not require to be crawled and indexed. So, whenever submitting an XML Sitemap, also make sure that you submit Robots.txt alongside. This eliminates chaos for the crawler.
However, if you do not know how to make XML Sitemap and Robots.txt, then you may take professional help from any SEO Agency. Every best SEO Agency in India knows this SEO hack to improve your website. So, use this technical SEO technique and improve your site’s performance.
Eliminate Chaos with Canonicalization
Canonicalization in SEO is the act of defining the ‘master URL’ of a webpage to the Googlebot. Actually, the same webpage might have multiple URLs due to various reasons. For example:
- HTTP and HTTPS Versions: The primary reason for having multiple URLs for the same webpage is having HTTP and HTTPS versions of the website. When the latter is a more secure website version, the former is more accessible. Therefore, a website usually has 2 versions of website address. However, this results in multiple URLs for the same page. Consider the following example-
In the above case, the URLs belong to the same web page, however they have slightly different web addresses.
- Responsive Website Designs: When a website is mobile responsive, it might have different URLs for the Desktop, Laptop, Tablet, and Mobile Devices. This too leads to the generation of multiple URLs for the same page.
- Pagination: When the content of a page is too long to display through a single website (such as Searech Results on the Google SERP), the web displays the content divided into different pages. This process is called pagination, and pagination is another major reason for having multiple URLs for the same web page.
- URL Shortners: URL Shortners also add to the production of generating multiple URLs for the same webpage.
When multiple URLs exist for a webpage and all are indexed by Google, then it becomes harmful for the SEO of a website. It is because, this diverts the website traffic to other links, eventually reducing the website traffic.
Cononicalization is the process in which you can define the ‘master URL’ for a webpage. This way, irrespective of multiple URLs, the Bot will identify and display only the master URL to the searching audience. You can hire any the best agency for SEO service and prompt them to apply canonicalization to each of your webpage.
Final Thoughts
So, today we discussed the top 10 easy and simple Technical SEO Techniques to improve technical SEO of your website in 2024. By applying simple SEO hacks such as content revamp, even keyword distribution, meta data updates, and robust interlinking, you can rank higher on the Google SERPs and avoid unnecessary indexing. So, opt for an in-house or outsourced website audit today and check if your business website uses all the above mentioned techniques.
FAQs
- Can I check the Technical SEO for my website by myself?
Yes, definitely. You can audit technical SEO for your business website by your ownself. All you have to do is to check the user interface, broken link, internal links, anchor text, and originality of your website content in addition to meta titles, meta descriptions, and keyword distribution and density. You can use paid and unpaid tools such as Google Console, Google Analytics, SEMrush, Screaming Frog, Ahrf etc to run automation website audit. Then, you should compare your website with your competitors and make the necessary upgrades.
- What is cost for technical SEO in India?
Cost of technical SEO in India ranges between $15 and $25 per hour if you wish to hire a dedicated digital marketing agency, SEO Agency, or technical SEO company for the same.
- What are some benefits of technical SEO for businesses?
Technical SEO is a boon for every business. By helping your business website rank higher on SERP, it brings organic traffic to your website. Additionally, some other benefits include-
- If the organic traffic coming to the site is convinced of your high-quality website content and great user interface, then the chances of its converting to loyal customers get 10 times higher.
- Technical SEO improves the website content and user interface which elevates your brand image.
- Also, technical SEO helps your website get indexed faster by the Googlebot.
- When your website is indexed faster and it ranks higher, you get more website traffic and more chances of increasing your revenues.
- What are some best SEO agencies for tech companies?
However, a tech company can do their technical SEO by themselves. Still, if you require a tech company to perform your website audit and do technical SEO on your website, you may consider the following companies:
- Ezulix Software
- SEO Discovery
- Social Cubical
- Quixta
- SeoTonic
- How to identify the best technical SEO agency?
The Best Technical SEO Agency will demonstrate the following traits:
- Great business website
- Detailed list of their services
- A quick responsive sales team
- SEO consulting as a primary service
- Good Client Reviews and Testimonials on website, Google, and SM platforms
- A great Social Media presence
- Access to various SEO tools
So, always connect with chosen SEO company and judge their expertise by engaging in thoughtful conversations with them. Ask them about their areas of expertise and ask them about the results they have delivered so far.
- What is importance of technical SEO in 2024?
After the Google Core Updates of March 2024, Importance of Technical SEO in 2024 has increased to a great extent. Not only the website content requires a revamp to eliminate all AI-generated and plagiarized content, but also the backend of the website requires due attentions.
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