The trend of online food delivery in India has astonishingly reached another level of heights, and today, for Food Delivery Software and app owners, it is a billion-dollar business. According to the Economic Times, the online food delivery market in India can grow at a CAGR of 10-12%. Eventually, the market size will be doubled from INR 5.5 Lac crores to INR 10 lac crores in 2030. Thus, launching a food delivery app soon and partnering with a reliable Food Delivery App Development Company in India can open opportunities for an aspiring food business owner to become a millionaire.
In this blog, we will discuss the case of Swiggy, India’s #1 online Food Delivery App in India and will learn from it how we can also make a highly competitive food delivery software. So, let’s begin.
Table of Contents
How Swiggy Emerged As India’s Leading Food Delivery Software?
Custom Food Delivery Software Development, Humble Beginning with MVP, Software Development Outsourcing, and a Realistic Business Model. These were the 4 start ingredients to the success recipe of Swiggy.
Swiggy came into being in 2014 as a food delivery partner to various restaurants. Headquartered in Bangalore, Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, 3 enlightened minds, laid the foundations. Started as a basic food delivery partner, Swiggy evolved with time into diverse businesses like parcel delivery (Swiggy Genie) and fast grocery delivery (Insta Mart). In 2024, Swiggy reported a massive revenue of INR 11,247 crores.
However, in terms of Revenues, Zomato is its toughest competitor that overpowers Swiggy. Zomato has reported a revenue of INR 12,114 crores in the same year.
However, Zomato rules with higher revenues than Swiggy, but Zomato is not out of disputes. Due to its heavy discounts and 1+1 meal offers, Zomato has broken into disputes many a times.
This way, Zomato earns a higher revenue, but only because of unrealistic offers to the customers. In fact, Zomato has faced debt issues many a times. However, Swiggy on the contrary maintains an undisputed image.
Planning to Launch Your Food Delivery App? Learn These 8 Features From Swiggy
So, if you are planning to launch your own food delivery app in India soon, then you must learn these 8 things from Swiggy. Certainly, your food delivery software will outshine and becomes a revenue generating machine for you. Here are key takeaways from Swiggy.
#1 Starting With MVP & Mobile App Development Outsourcing
Swiggy started its journey as a Food Delivery business with a basic Minimum Viable Product mobile app. It did not hire an in-house team to avoid unnecessary costs and mitigate risks. Rather, Swiggy chose outsourced Food Delivery App Development.
It was a smart move for Swiggy as it helped the business lower down the risk of shutting down operations. No in-house team, no salaries as recurring expenses, no lay offs.
Key Takeaway For You
- Prefer Food Delivery App Development Outsourcing, and avoid burdening yourself with responsibilities of maintaining an in-house team.
- Start humble with MVP app development, rather than investing heavily on the app during the initial stage. Scale up the app when you notice a success.
#2 Keeping The Project Control Under Own Hands
However, Swiggy outsourced Food delivery app development, but it kept the complete project control in its hand. The business kept the food delivery app developers in constant loop for reporting. Additionally, Swiggy also provided all the required APIs on its own.
However, after 1-2 years, Swiggy setup its in-house team of engineers, AI experts, and testing engineers. Eventually, Swiggy could mitigate a lot of risk at the right stage.
Key Take Aways for You
- Even if you are hiring a professional team of food delivery software developers from an IT business, keep your role active and be 100% involved.
- Choose a Food delivery app development company that believes in transparent and regular communication and client-centric development approach.
#3 Not Hassling to Hire an In-House Team of Food Delivery Software Developers
Swiggy did not hassle to ‘feel’ the entrepreneurship with a lavish office and massive team of software engineers. Rather, it launched its MVP app, tracked its performance, improved according the user feedbacks and market trends, and then scaled up. Patience was the key!
This way, Swiggy scaled down the risk of failure, by keeping user feedback and market trends at the center of all of its decisions. Eventually, it adopted a risk-proof approach and saved a great deal.
Key Takeaways for You
- Do not hassle to invest in lavish and extravagant things like a beautiful office and top-notch software engineers.
- Keep the team small (founders and 1-2 project managers) and scale up the team after you start generating revenues.
#4 Keeping Customers At the Centre & Offering Customisation
No Indian would be such that who has never used Swiggy App. We too are one of the users! Swiggy always provides customisations for the users. Say, for example, ‘What-to-Eat’, and AI-driven feature that helps the diner decide his/her food preference based on order history, mood, location, and timing of the day.
Eventually, Swiggy focuses at providing top-notch user experience with personalisation and AI recommendations.
Key Takeaways for You
- Always plan user friendly app features and design.
- Pick a Food delivery app development company that understands the art and science of crafting user friendly experience.
#5 Choosing Custom Software Development for Perfection
If see Swiggy’s app, it is fully customised. It is not a whitelable food delivery software, rather a fully original product. As you open the app, you will find many extraordinary features and functions in the app.
From multiple payment options to dedicated user profiling, delivery tracking, in-app calling, chatting, AI bot support and what not? Swiggy is a whole buffet of user friendly features and functions.
Even the delivery partner side app is full of real-time tracking, monitoring, and route optimization features, delivering value to all the associated users.
Key Takeaways for You
- User Friendliness is highly important for a food delivery app. However, do not limit it to the diners, also create value for the driver-side version.
- Choose custom food delivery software development company, and give enough time to your project.
- Avoid low-quality reseller software, especially if you are planning something big.
- However, if you are launching an app only for your single restaurant or bistro, then you can go for a whitelable software for faster time to the market.
- Apply right approach at the right place.
#6 Engaging, Creative & Real-Time Push Notifications
If you have Swiggy app in your phone, you must have seen their push notification system. And if you have not seen yet, then turn on the push notification now for observe for 24 hours.
During the perfect breakfast, lunch, snacks, and dinner time, Swiggy app’s AI-recommeded push notifications allure you to order something online. These notifications showcase next level creativity in their push notifications. Additionally, the app also provides real-time order updates for all the users.
Key Takeaways for You
- Real-Time push notifications is an important feature for your food delivery app.
- AI-driven user profiling, observing user’s preferences and offering personalised recommendations increase the chances of sale by 10x.
- So, never overlook the importance of AI and real-time tracking.
- Eventually, integrate food delivery tracking software necessarily.
#7 Intuitive & Uncluttered User Interface
Customer is God and User Experience is the Worship method. Right user experience makes the God happy, while a poor user experience annoys the God. User Interface decides the user flow and user flow defines user experience
Swiggy is a perfect embodiment of intuitive user interface (UI). The UI of Swiggy is highly uncluttered. Psychologically, Swiggy’s UI is more easy-to-place order UI that increases the chances of sales by 10X. When a hungry user comes to a food delivery app and order placement is super fast with an uncluttered UI and ‘what-to-eat’ recommendations personalised for the user, then what else he/she wants.
Key Takeaways for You
- A tailored User Interface is very important for online Food delivery business.
- Eventually, always pay sufficient attention towards a robust market research and get to the customer psychology.
- Therefore, your Food delivery management software must have an intuitive and uncluttered UI.
- Golden Advise: Always ask for UI UX design or app prototype from the food delivery app development companies on your list. Compare UIs and choose the business whose UI designs seems best fits.
#8 Staying in Reality & Avoiding Disputes
Unlike Zomato, Swiggy preferred to stay in reality and it did not offer abnormal discounts to the users. However, Zomato earns higher revenues right now, but it is usually in disputes with the Partner restaurants.
There was as time, when Zomato as heavily indebted and its shares were going down dramatically. However, it sustained anyhow.
On the contrary, Swiggy always played safe and secure. It never faced such disputes which make it stronger than Zomato.
Key Takeaways for You
- Unnecessary disputes and controversies shift focus from core business to unwanted dramas.
- Therefore, a food delivery business must focus on the right strategy and stay in the reality.
Conclusion
Swiggy is the #1 food delivery app in India from business and app development perspectives. An aspiring online food delivery business can learn many things from Swiggy’s case. Such as following a realistic strategy, mitigating finacial risks by outsourcing project to a reliable Food delivery software development company, choosing high-quaility custom software over reseller solutions, and including AI-driven features to the app. This way, a food delivery business can get the best app to support its business and make its unique place in the market.
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