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Swiggy Strategically Sponsors Shark Tank Season 4 to Remove Zomato CEO Deepinder Goyal from the Shark Panel. Kunal Bahl, Co-Founder of Snapdeal, and Titan Capital, is set to replace the former.
By: Ezulix Software | Oct 10, 2024
Swiggy Sponsored Shark Tank 4, Strategically Removed Deepinder Goyal
Shark Tank, a sensational television show aired on Sony TV, is coming back soon with its season 4. In season 3, Deepinder Goyal, the co-founder and CEO of Zomato who joined the Shark Panel, gained tremendous popularity for his unmatched questioning, visionary thinking, and fair judgements. However, in Season 4, Goyal will be missing from the Shark Panel as the Zomato’s biggest competitor, Swiggy, who sponsored Season 4 excludes him from the panel strategically.
Swiggy and Zomato are the leading food delivery apps in India. However, equally popular, Zomato and Swiggy are sworn rivals who always indulged in the game of thrones. After this move, the rivalry between the two is expected to run deep.
Shark Tank Season 4 is about to feature Anupam Mittal (Founder & CEO of India’s pioneering matrimonial app Shadi.com), Aman Gupta (Co-Founder & CMO of boAT), Peyush Bansal (Co-Founder & CEO of Lenskart), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Ritesh Aggarwal (Founder & Group CEO of OYO), and Kunal Bahl (Co-founder of Snapdeal and Titan Capital).
Spanpdeal & Titan Capital’s Co-founder Kunal Bahl to Replace Deepinder Goyal
Kunal Bahl, the Co-founder of one of the oldest E-Commerce businesses in India, Snapdeal, has been confirmed as the Replacement of Deepinder Goyal on Shark Tank. Apart from co-founding Snapdeal, Bahl also holds a strong reputation as a leading early-stage investor. He also co-founded a renowned early-stage venture capital firm in India, Titan Capital. Titan Capital has confirmed that Kunal Bahl joins the Shark Panel through its X (formerly Twitter) account.
Swiggy-Shark Tank Deal: A Strategic Move Pre-IPO
Zomato held an IPO 3 years back in 2021 and closed at a gigantic amount of over INR 935 billion. According to the news reports, competitor Swiggy eyes for an IPO of worth INR 104 billion in 2024. As a result, it strategically sponsored Shark Tank Season 4 to cut on the growing popularity of Zomato’s Co-Founder & CEO. This move has not only intensified the rivalry between the two Food Delivery Apps but also gave Swiggy quick publicity before IPO.
As Swiggy sponsors Shark Tank for INR 250 Million, it is likely to attract huge investments and quick sale of IPO shares from the public. However, both Swiggy and Zomato have a great fan base. Eventually, the removal of Goyal might also attract negative publicity for Swiggy.
Goyal admitted in one of his interviews, “Swiggy sponsored Shark Tank Season 4, Consequently, I was ‘kicked out’ of the Sharks Panel.” However, Goyal has also admitted that he is quite ‘positive’ towards Swiggy’s pragmatic approach pre-IPO and comments, “It’s good for the sectors to have multiple companies. But I do not know anything else, we will focus on our own jobs.”
Food Delivery App Development: A Rapidly Growing Industry
Collecting billions in IPO rounds and yearly revenues, Food Delivery Apps is an aspiring plan for many young entrepreneurs. According to Inc42, the revenue of Swiggy jumped to INR 112.47 billion in FY 2023-24 demonstrating a growth of 36% from its preceding FY. Zomato, on the contrary, bagged a revenue of approx. INR 130 billion in the same FY showcasing a 66% growth from the preceding year.
What the SEO Team Says
Witnessing such tremendous growth, many young entrepreneurs are planning to opt for Food Delivery App Development services. According to the SEO team of Ezulix Software, a renowned custom software development company, these days ‘Food Delivery App Development Services’ is a trending keyword on Google SERPs. The keyword tools also suggest that worldwide, people are searching for Niche food categories in which ‘Korean Food Delivery App’ is the top-most trending category.
The Sales Team also reveals that 25% of the daily inquiries received via Landing Pages, Calls, Social Media Advertisements, and email marketing campaigns are for a ‘new food delivery app.’
What the Sales Team Experiences
According to Akshat Sharma, Technical Sales Lead “We receive phone calls in which many young people wish to build a food delivery app in a niche industry such as Korean Food Delivery Apps, Chinese Food Delivery Apps, South Indian Food Delivery Apps and many more. Apart from these, we also get queries for custom food delivery application development, in which we hear fantastic startup ideas.”.
Sharma continues, “We are really excited to announce that we have already started working on a mind-blowing food delivery app development project in-house. Also, we are pretty sure that we would flood the development team of Ezulix with more such amazing projects that will adorn our individual and organizational portfolios.” Sharma further invites all aspiring Food Delivery business owners to connect with the team Ezulix to share their unique ideas and get top-notch food delivery app development services at an affordable price.
10-Minute Grocery Delivery Apps, The Newest Trend
The Sales and SEO team together admit that fast delivery apps are also trending gradually. With the evolution and success of Blinkit and Zepto-like apps, even E-Commerce and Food Delivery Giants like Flipkart (Minutes) and Swiggy (Instamart) have also expanded their services to fast delivery services. 10-Minute grocery delivery apps are more popular nowadays.
In our next post, we shall discuss the business models of such 10-minute delivery apps. Also, we shall discover why Flipkart and Swiggy are following in their footsteps. Till then stay tuned! Eat well and keep planning to launch the #1 Food Delivery App to the national and international markets!
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