In this dynamic world of life, depending heavily upon mobile apps, over 3.65 million new apps come into being every year worldwide. However, only 5% survive beyond 3 months of their launch.
The data is alarming, but have you ever wondered what these 5% survival kings do that the rest of the 95% fail to understand?
The UAE is the emerging hub for innovations and digitalisation, with the leaders’ focus shifting from an oil-based economy to a modern and digitalised one.
Lucrative business opportunities supported by the Emirati government are encouraging a startup culture here.
Did you know that, according to an estimate, approximately 60% of app-based businesses in the Middle East originate in the UAE?
Next could be you, but be aware! You must not fall into the 95% of the majority. Here is how to avoid failure in 2025!
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How to Make Your Mobile App Succeed in 2025?
Globally, an estimate shows that around 72% of mobile apps are abandoned after the first use by the user.
18% are abandoned further within the first month of launch, and 5% more apps are abandoned in 3 months of launch.
To be more specific, hardly 0.1% of mobile apps survive for more than 5 years and grow. Let us decode the secret behind the success of this handful of apps-
#1 Research-Based Mobile App Design
Did you know that around 70% of newly launched mobile apps try to solve a problem that no one has!
When trying to introduce a new demand in the market, entrepreneurs often skip the ‘primary’ methods of market research.
Rather than just ‘ideating’ and ‘idealising’ the glory of a mobile app, the entrepreneur must indulge in brainstorming and interview the target audience directly.
Conducting surveys before launching something new will make a genuine difference. Some startups have tried to launch-
- Anonymous Messaging Apps
- Photo Sharing with Stranger Apps
- Location-based Networking Apps
But all of them fell flat due to the associated risks of inappropriate pictures, cyberbullying, stalking, etc.
However, pioneering apps like Uber Cabs, Amazon Online Shopping, Instagram, etc., ruled the hearts of people due to their value proposition being well-researched.
#2 Starting It Humble With MVP App Development
Renowned businesses like Airbnb, TikTok, YouTube, Instagram, and even Uber have never launched the highly ambitious apps (current versions).
Rather, smart businesses embrace Minimum Viable Product Development (MVP). MVP app development is a technique which follows a spiral approach to software app development.
In this technique, the app development team first builds a base and raw version of the app. Then, in a continuous loop (like spiral rings), the team enhances apps’ features, functions, and design based on user feedback.
If you wish to learn more about MVP app development, you can download a research paper named “Pre-Development Research Capsule” by Ezulix, an affordable app development company in the UAE, specialising in MVP apps, on their official website.
#3 Uncluttered UI UX Design Over Fancy Elements
Have you ever seen fancy UI UX design on top-notch mobile apps? Even Instagram and YouTube, in spite of being social media apps, have recently introduced basic animations on Likes.
Overtly fancy and extravagant animations not only increase the cost and time of app development but also make the UI UX cluttered and confusing. Heavy animations also slow down the app’s performance.
Therefore, uncluttered UI/UX design with simple and easy navigation must be given priority. Slow app performance and a confusing user interface are the major causes of app abandonment.
#4 Users Are God for Them
All successful apps pay attention to user feedback. They can do anything to keep the users engaged in their mobile application. Their mobile apps revolve around
- Improving The Quality of Living for the Users
- Providing A User-Friendly Experience on the App
- Fast Grievance Resolution
- Flexible Services
- Personalised Product and Service Recommendations
- Open Rating and Review By The Customers
All these features help the winning mobile apps to connect directly with the users and serve them with high-value services.
#5 They Prefer to Scale With Time
Furthermore, all businesses that focus on long-term survival prefer to scale up their app features and functions with time. Remember, user feedback is central to further development.
After spending a certain time in the market, these apps collect user feedback and data like search histories, order history, clicks, engagement, time spent on a page, etc. Based on this, they continuously update the app.
The scaling with time approach optimises the mobile app development cost. Rather than launching a full-fledged app in the beginning, updating the app with rising demand while also integrating user feedback is the safest approach for survival.
#6 Their Marketing Goes Hand in Hand
Sometimes, you might be sure that your app idea is unique and genuinely helpful for the users. However, only you can explain how valuable your product is with robust advertising and marketing.
Many of the mobile apps also fail due to a lack of marketing. Say, for example, Uber robustly marketed ‘values’ it created through its app-
- Users were mesmerised by the thought of ‘personal drivers’ at an ‘affordable’ price.
- Drivers were attracted by lucrative freelance income.
However, after a certain period of time, safety concerns were rising all over the world. But Uber soon controlled it by promoting GPS tracking features. However, it may not be said that the rides are 100% secure, but still, the value and comfort that Uber delivers have now become irreplaceable.
#7 They Prioritise Top-Notch App Performance
Additionally, all successful apps focus on fast app performance. Within a few seconds and in just a couple of clicks, the user can find whatever he/she wants.
When app performance is glitch-free, it does not give the user too much time to overthink. If a user gets more than 30 seconds to get a product or service, he/she might change his/her mind, abandoning the app without making a purchase. Therefore, prioritise app performance at any cost. Otherwise, you will lose most of the customers.
Final Thoughts
Successful mobile apps offer high user value, solve a genuine problem, and keep user feedback at the centre of development. Furthermore, slow and steady wins the race. All successful mobile apps evolve with time, rather than serving all at once. So, research the market well and offer a genuine solution to the consumers. MVP app development services can support you in your endeavour by optimising budget, time, and cost.
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