Operating Systems and the Search Engine with the largest user base in the Universe have introduced such dramatic updates that the IT world has gone upside down. And believe us, it is only the trailer and the picture is yet to come! Still, many things are in the pipeline and your existing website needs urgent updates to keep ranking high. Hire a web development company today and get ready for an updated website. Know the 11 reasons and ways how you can enhance your website ranking on the SERPs and improve the UI/UX in 2024 as per the prevailing updates.
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An Elevated Design Is a Necessity
As per the Google Core Updates March 2024, the User Experience is going to remain the king. Eventually, your existing website needs a design update and revamp. So, gift your online business an improved online presence with a more easy-to-navigate website design in 2024.
It will also improve your SERP rankings. Furthermore, a more user-friendly website also leaves an everlasting experience for your customers. An attractive website will keep the customers hooked to your business and they will keep returning to your website to seek relevant services.
Let’s explore in the next points, how you can make your website more user-friendly and navigational in 2024!
Fast Loading Websites are Mandatory as Per Google Core Updates 2024
While till March 2024, Google valued the speed of a browser in responding to the first action of the visitor. This metric was known as First Input Delay (FID) or Input Latency. However, from now on, Google will value the speed of your website throughout the browsing session through the Interaction to Next Paint (INP) metric.
Simply put, how fast and hassle-free the website responds to the user, how quickly the CTA responds, how fast the script and images load, everything will matter from now onwards. Eventually, a fast-loading website will get better rankings on the SERP. So, consult the best website development services and optimize your website as per the INP metric.
Need for Responsive Websites in 2024
Responsive websites have always been a major concern for all kinds of businesses. This is due to the diversity of smart devices. A website needs to provide a seamless user experience on a variety of devices from a 5-inch mobile screen to a 16-inch desktop screen. Furthermore, with the advent of foldable smartphones launched by Samsung, it is now important to adapt to foldable screens too.
Android has already embraced foldable devices as much as smartphone users. The Android 15 Beta 1 update has taken care of catering to the foldable devices. Eventually, your website too needs a checkup. If not responsive, then your online presence is not up to the mark.
The Advent of AI Integration
Artificial Intelligence (AI) has made a special place in the present-day scenario. Big businesses including social media star Instagram and E-Commerce giants like Amazon and Myntra have already embraced AI whole-heartedly. From reel and product recommendations to personalized fashion assistance and insightful data analysis. Artificial Intelligence has reduced the workload of online businesses at least by 50% while enhancing productivity by 40%.
If you too are running an online business, be an e-commerce, social media, online teaching-learning, or any other kind of online trade. Then let your website be powered by AI this year and unlock:
✅ Higher Productivity And
✅ Ease Of Operation.
AI integration will make your online business more engaging in 2024. Furthermore, it will also assist you in insightful data collection for formulating marketing, sales, and other business strategies.
Need for Universal Design
Like smart devices are diverse in screen sizes, features, operating systems, and features, society is diverse as well physically and mentally. However, to cater to every kind of public, your website must have a universal design. In 2024, even Google is going to put universal website designs first on the SERP ranking. So, if your website is not having features like:
- Dark and Light mode adaptability
- Font Size Adaptability
- Search by voice command etc.
Then, your website needs an urgent update and some re-engineering.
More Focus on White Label SEO
The latest Google Updates have laid high emphasis on white-label SEO techniques and the black hat SEO techniques have been rejected. Gradually, Google will take strict actions against black hat SEO techniques such as:
❌ Keyword Stuffing: Stuffing keywords unnecessarily on the website content is a blackhat SEO technique that will invite penalties on your website and worsen your website performance.
❌ Cloaking: Mentioning the wrong meta title, meta description, and meta keywords that do not match the page content to bring traffic unfairly will also invite penalties.
❌ Article Spinning: Rephrasing and posting high-ranking articles on your website to gain traffic will also worsen your website performance.
❌ Hidden Text: Some websites use hidden text to stuff keywords unjustly. For example, keeping the text colour and page colour the same. Google will take strict measures against such tactics.
Eventually, your website needs a check-up and if there is anything that does not fall under white-label SEO, you will have to get it fixed by a website development company.
Adapting to Dwindling Privacy Policies
Nowadays, privacy and data security are dwindling between the personal and political. The governments of different countries, including those in India are opposing end-to-end encryption due to security measures. On the contrary, people want 360-degree data security with strong encryption.
Well, it is the responsibility of web development companies to code a solution in a way that neither disappoints the privacy concern of the users nor does it breach the government’s expectations and guidelines. Eventually, book a privacy policy review for your website and be 2024-ready. An experienced web developer in India will guide you to the best on the latest encryption and privacy policy updates.
Your Website Content Needs Improvement
Furthermore, even your website content needs improvement as per the latest Google updates. If you have used AI-generated content on your website or have used any kind of blackhat content SEO technique. Then, your website is more likely to be de-indexed from the Google SERPs.
You may hire a web development agency that offers content writing services as well. If you update your website content and post original and high-quality content on it, your rank will improve within a few weeks. So, if your website content is age-old, then revamp it in 2024 and see the results!
Your E-Commerce Website Needs Backend Improvement
Moreover, if you are in the E-commerce industry, then you need strong technical SEO to improve your website performance. E-Commerce websites need to offer highly navigational designs and user-friendly interfaces. However, the websites must be comprehensive not only for their visitors but for the crawler too. So, check if your website is lacking any of these features:
➹ Breadcrumb
➹ Filters
➹ Site Map
➹ Canonical Tags
➹ Meta Data
Or any other feature that enhances user experience and encourages faster indexing with improved Tecnical SEO, then get it fixed today. You can choose an outsourced website development company for a website audit and ask them to cross-verify and correct the technical SEO
IoT is the Only Future
Additionally, the Internet of Things (IoT) is now growing highly popular. Today, people have a smart screen everywhere and a smart device connected to them everywhere. The mobile phones, smart televisions, Google accounts, the lighting of the house, the bathroom shower, the smartwatch, the gaming equipment, and whatnot? Each and everything is today inter-connected with each other. One device can control the other leading to an effortless living experience.
In this way, you must check whether your online business is IoT-friendly or not. Remember, that IoT is the only future at every cost. Eventually, your online business too needs to adapt to the emerging IoT trends.
Think of controlling your shipping vehicle through your business website. Or imagine managing your inventory through your smartwatch at any time from anywhere. Sounds good? Hire a web development company and get an IoT-proof future for your business.
Because Your Competitor Has Already Hired One!
Finally, last but not the least. You need to work on all the above updates as soon as possible because all your competitors are already doing that. Avoid lagging and hire a web development company today to discuss your requirements. If conducting business online, your website needs to rank high with the relevant keywords to your target audience.
However, as 2024 has witnessed many technological advancements and updates, you need to revamp your business website to stand affirm in the competition. You may reach out to any website design and development services and stand out in the competition.
Final Thoughts
To conclude, we can say that the IT sector has gone through dramatic changes in 2024. Moreover, many new updates have already been launched and many more are scheduled for the future. Therefore, even the existing smart solutions that include your business website need some re-engineering, revamps, and updates. You can hire a web development company and book your website check-up and revamp services to keep ranking high on the SERPs.
FAQs
- Is a website necessary for my business?
In a word, yes! People are now more habitual or ‘Googling’ everything. Eventually, small or large, to reach a wider audience, your business must have a great website presence. A user-friendly website lays the foundation of a good online presence. Therefore, a website is important for every business in 2024.
- How much does it cost to create a website?
If your business is not having a website, then you must plan to have one as soon as possible in 2024. Website development costs can range from US $50 to $4200 depending upon the chosen tech stack, website type (custom or static), functions, features, and complexity. The more number of features, the higher the cost.
- How can I get website development services for my business if I do not have an in-house IT team?
Well, many web development companies all across the world outsource website development services. You may research Google and choose hire a web development company that suits your project requirements and your pocket.
- Do website development services also provide website check-ups?
Yes, most website development companies offer all kinds of services that also include website audits, re-design, and re-engineering services. You can also hire an affordable web developer individually and get re-engineering services for your website.
- What trends must I follow in 2024 to keep my website up to date?
In 2024, your website must be in accordance with the Google Core updates of March 2024 and must demonstrate compatibility with the prevailing advancements in hardware and software. In a nutshell, your website must have the following qualities:
- User-Friendly Interface
- Dynamic web design
- Strong technical SEO
- Responsiveness
- IoT support
- Universal Design
- High-Quality Website Content
- AI / AR / VR integration
- A decent and moderate privacy policy
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